Enterprise VI system In order to shape a unified corporate image, standardize and popularize the corporate visual image recognition system (VI system), these management measures are specially formulated. These Measures are applicable to XXXXX Co., Ltd. (hereinafter referred to as the "Company") and its branches. I. Basic contents of six elements (see Annex) II. Principles of use VI The basic principle of use is 1. In order to maintain the consistency and stability of the company image, the basic elements of VI cannot be changed. 2. Unless there is a major change in the company, it can only be modified after being discussed and approved by the company's leadership meeting. The application principle of VI application elements is 1. In order to maintain the consistency and stability of the company image, VI application elements cannot be changed in principle. 2. The business department may propose amendments to the application elements according to the needs of business development, which can be changed or supplemented after being approved by the general manager's office, and shall be reviewed and filed by the general manager's office. Enterprise VI is an important intellectual property of the company, so it should be protected in use. When it is handed over to the production company for related production, only the corresponding content can be provided, and a full set of electronic documents cannot be provided. 4. All employees have the responsibility to learn, understand and publicize the VI standard, and have the obligation to actively promote and implement it in their daily work and show their professional quality and company image. 5. Enterprise VI is the strategic resource of the company, and VI management involves all departments. In the process of VI promotion, all departments should bear corresponding responsibilities, so that the company VI can be truly promoted and implemented. Three. Responsibilities of functional departments and branches (1) Responsibilities of the General Manager's Office 1. Responsible for regularly checking the implementation of company VI in various departments and branches, and putting forward rectification opinions within a time limit for departments and units that do not meet the requirements of VI specification. 2. Responsible for VI investigation, planning, design, maintenance, update and final approval of annual plan. 3. Be responsible for the interpretation of VI standards and the guidance and coordination of VI implementation. (2) Responsibilities of the Administration Department 1. Responsible for the VI audit of the company's newly rented venues and renovation projects to ensure the company's overall visual image. 2. Responsible for the design, review and management of the company's daily office supplies and internal and external image publicity materials. 3. Be responsible for the industrial and commercial registration and intellectual property protection of all corporate logos and product logos of the company, and implement them according to the requirements of company VI standard. (III) Responsibilities of Human Resources Department 1. Responsible for making VI annual promotion plan and implementing publicity and training. 2. Be responsible for formulating the assessment standards for the implementation of VI by all departments and branches. (4) Responsibilities of Marketing Department and Operation Center: 1. Be responsible for promoting and observing the company's VI standards in holding exhibitions, commercial operations and publicity activities. 2. Responsible for supervising the use of VI standard in business activities. 3. Be responsible for the design and production of product label series, and the label design shall be submitted to the general manager's office for approval and filing. (5) Responsibilities of branches: 1. Responsible for implementing the company's VI standard, and formulate the detailed rules for VI implementation of this unit according to the VI standard, and report it to the general manager's office for review and filing. 2. According to the business needs, the application elements can be modified, which will be reviewed and filed by the general manager's office. Four. Usage requirements 1. The daily affairs and internal activities of the company are carried out according to the company's VI standard. 2. Conduct business internally and engage in business activities such as procurement, communication and publicity externally, which shall be implemented according to the requirements of company VI standard. 3. When using VI, it must be used in accordance with the prescribed style, and it can be enlarged or reduced, but the proportion and color tone of the logo shall not be changed. 4. When printing, the background color of the attached medium shall not affect the standard tone of the sign, and shall not overlap with other colors and patterns. The range of 5.5. VI use shall not be expanded at will. If it is really necessary to use it, it must be reported to the administrative department of the company for review before it can be used. 6. After the company name and the ownership of the registered trademark change, the right to use VI will also change accordingly, and changes and adjustments should be made in a timely manner according to the situation. Attachment: basic contents of element VI Attachment basic contents of element VI 1. The basic content of VI element includes three parts: (1) basic elements: logo, standard text, standard color and standard combination; (2) Combination of factors: production standard, horizontal and vertical combination, abbreviated combination, prohibited combination, etc. ; (3) Element development: the application of logo in lightness and the application of logo in special colors. The basic contents of VI application elements include six parts: (1) office supplies: business cards, work permits, passes, company notes, faxes, letters of introduction, envelopes, file bags, folders, etc. ; (2) Office environment: reception desk, image wall, outdoor signs, guiding signs, conference room number, interior decoration of conference room, office, etc. (3) Business environment: company signs, indoor warning signs, outdoor warning signs, warehouse billboards, warehouse billboards and warehouse propaganda slogans; (4) Work clothes: managers, operators, ties, tie clips, etc. (5) Transportation: the company's commercial vehicles, vans, trucks, minivans, trolleys, etc. (6) Publicity articles: invitations, desk calendars, gifts, reception articles, factory flags, colorful flags, table flags, gift bags, advertisements, outdoor light boxes, product packaging and sealing, etc.