When it comes to MUJI, everyone will say that it is a Japanese brand. In fact, this is not the case. MUJI is a Chinese home textile brand, while Japan's MUJI is the trademark of MUJI to distinguish the two brands. However, the two companies also went to court due to brand and trademark disputes. Beijing Muji sued Japan's Muji, demanding that the other party stop infringement and compensate for the infringement. The court accepted the case openly and ruled that there was no dispute over the brands of both parties. Beijing Muji's case here He lost the lawsuit, but the Chinese people applauded it. Let us take a look at what Beijing Muji has done to arouse the disgust of the Chinese people! Trademark defense battle

It is said that Japan’s Muji is just a cheap brand in Japan and has not made any money, so it is preparing to enter the Chinese market. When it is ready, it finds that its trademark has already been It was registered by a Chinese company, so there was a trademark defense battle between Beijing Muji and Japan Muji. Japan's Muji sued Beijing Muji to court in order to get back its trademark, but due to insufficient evidence, Japan's Muji lost the case. Not to be outdone, Beijing Muji sued Japan’s Muji for infringement. Finally, at the end of 2017, Japan’s Muji lost the lawsuit again, and the infringement case came to an end. Beijing Muji won a big victory

Although Beijing Muji won a big victory in the trademark war, it is just a "counterfeit product" in the eyes of the Chinese people. It is not that the Chinese people look down on it. But it doesn't live up to its expectations. Why do you say this? Let’s put aside the issue of trademark squatting. In terms of product sales, China’s MUJI has copied the style of Japan’s MUJI. It can be said that it is copying the model of Japan’s MUJI, which is a bit rogue and hooligan. Despite this, Beijing Muji’s business is still good.

Although Beijing Muji has made a lot of money by relying on rogue trademarks, it has aroused disgust among consumers. If you want to go forward in the long run, you still need to rely on good products, good quality, and good services to attract consumers. After all, domestic products are on the rise, so why rely on the reputation of others. What do you think about this? Welcome to discuss.