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Is it illegal to open a shop in someone else's name?
Legal analysis: No, it is possible to calculate infringement only if the name of a registered trademark is used, but it depends on what kind of registered trademark it is. A general trademark is not an infringement as a store name, but if it is a well-known trademark, even if the trademark and the trade name are two different things.

Legal basis: Article 52 of the Trademark Law of People's Republic of China (PRC) commits any of the following acts, all of which are infringement of the exclusive right to use a registered trademark: (1) using a trademark identical with or similar to its registered trademark on the same commodity or similar commodity without the permission of the trademark registrant;