The original c2m project has been fully upgraded to the Tao Factory c2m project in order to better serve consumers and sellers. Below I will share with you the important core changes, the entry requirements for Tao Factory products, and the assessment rules. Let me introduce.

1. Core changes:

·Changes in the Taochang product registration process

1. Assessment changes: from pre-assessment to post-assessment

·Old process: Growth period assessment

·New process: Merchants settled in Taochang Factory—Product registration target selection category commodity pool—Entering the mature stage—Transportation channel assessment

2. Changes in registration: from the original long-term group tours in the mature period being directly displayed in the daily selection promotions, to the need to register for special sales columns and promotions again. If you do not sign up for short-term activities, C2M products will only be displayed on the daily single product traffic channel.

3. Price changes: The price for long-term tours can be the daily price, and the price can be reduced appropriately if you sign up for special sales columns and major promotions. For example: the price of a long-term tour is 10 yuan, and the price of "Selected C2M Hot Products on the Homepage of Daily Specials" is 8 yuan. The system will automatically switch the tour period without the merchant having to change the price.

4. Channel changes: Not only will it be displayed in the daily sales, but it will also be sent to more channels such as special editions, Alipay, and gold coins.

2. Requirements for entering Taobao factory products

1) Match the product selection pool of sinking users

Select products that meet the needs of sinking users based on the platform’s big data Category and market size, plan the number of products in this category, and help products in this category obtain a more reasonable market space. Through big data methods, we can match demand with actual products to discover potential categories and future trend categories, guide industries and merchants to focus on new product development directions, and put forward reasonable development suggestions.

2) Establish product planning list

1. Background: The principle of planning list is that the platform and merchants jointly develop product lists. It includes big data market information output by the platform, market hot spots for reference to sellers, data for new product development, product submission information, factory information, etc.

2. The specific situation of planning orders is as follows:

1) Planning orders are divided into: customized type and mature type. Customized, mature type

2) Planning orders correspond to product registrations one-to-one, that is, one planning order registers one product, and registration cannot be done without a planning order.

3) During the process of filling out the planning form, you need to communicate with the waiter in the sales corresponding industry for advice.

4) The planning form is submitted in an offline form

5) Requirements for filling in the planning form: 1. All fields in the form need to be filled in, and there must be no missing items; 2. The main ingredients are more than 3 items If there are less than 3 items, fill in the main material; 3. The price needs to match the cost and delivery cost.

3. Assessment rules

·Customized product assessment rules:

1. Assessment period: Within 28 days from the event date, assessment will be conducted once a week. The assessment lasts for 4 weeks in total. If the following assessment indicators are met simultaneously in any week within the four weeks, the candidate will pass the assessment and enter the mature type.

2. Assessment results: The assessment results of the previous week will be released every Wednesday;

3. Assessment indicators:

1) The main search ability is comprehensive product first

2) The sale conversion rate is above the average level of similar products

3) The average order volume every week on Sunday is above the average level of similar products.

4. Assessment rules: The payment period for customized products is ***4 weeks and 28 days. Assessment will be conducted from the time of registration. Assessment rules for mature products:

1. Mature products Product admission standards:

1) Mature planning orders approved;

2) Order volume standards: The order volume of the product across the entire network in the past seven days is above the average level of similar products;

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3) Price requirements: in line with the cost-effectiveness crowd.

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