China Ping An Insurance (Group) Co., Ltd. (hereinafter referred to as "China Ping An", "China Ping An Insurance", "China Ping An Insurance Company" and "China Ping An Group") was born on 1988 in Shekou, Shenzhen. It is the first joint-stock insurance enterprise in China and has developed into an integrated, compact and diversified comprehensive financial service group integrating financial insurance, banking and investment.
It is a listed company on the main boards of Hong Kong Stock Exchange and Shanghai Stock Exchange with stock codes of 23 18 and 60 13 18 respectively.
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brand recognition
Ping An aims to create a symbol that integrates China's traditional culture and modern brand concept. Logo design adopts the concept of "outer circle inside" in China traditional culture, and combines the lightness and conciseness of international brand design trend, which not only has traditional characteristics, but also shows modern fashion style.
The shape of an equilateral triangle with the word "A" reminds people of all kinds of huts in China and the West, implying the image of caring, caring and home. The green in the green square symbolizes life, vitality and vigor. The square image fits the family, coincides with the traditional "Confucius Square" coin shape in China, and is a symbol of wealth.
"China Ping 'an" hopes to express its corporate mission of being responsible to shareholders, customers, employees and society through the design of brand name and logo, as well as the literal and visual embodiment, and highlight the brand image of China Ping 'an as the first choice for modern China people to become an integrated financial group integrating insurance, banking and investment services.
Baidu Encyclopedia-China Ping An Insurance (Group) Co., Ltd.
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