Materials required for well-known trademark application

1. Relevant materials proving the relevant public’s awareness of the trademark;

2. Proving the duration of use of the trademark Relevant materials, including the history and scope of use and registration of the trademark;

3. Relevant materials proving the duration, extent and geographical scope of any publicity work for the trademark, including advertising and promotion Relevant materials such as the method of activities, geographical scope, types of publicity media, and amount of advertising;

4. Relevant materials proving that the trademark is protected as a well-known trademark, including that the trademark has been used in China or other countries and regions are protected as well-known trademarks;

5. Other evidence proving that the trademark is well-known, including the output, sales volume, sales revenue, profits and taxes, Sales area and other related materials. Well-known trademark recognition process

If an enterprise needs to apply for the recognition of a well-known trademark, it must submit relevant materials through the industrial and commercial administration bureau of the province, autonomous region, or municipality directly under the Central Government (hereinafter referred to as the provincial industrial and commercial bureau). Provincial industrial and commercial bureaus should conduct a preliminary review of the relevant materials for enterprises to apply for recognition of well-known trademarks and sign their opinions. All provincial industrial and commercial bureaus should promptly report the relevant application materials that have passed their preliminary review and signed opinions to the State Administration for Industry and Commerce by mail.

When an enterprise applies for the recognition of a well-known trademark, it should submit an application report for the recognition of a well-known trademark, and in the report it must provide evidence that its trademark rights and interests have been damaged. At the same time, the "Application Form for Well-known Trademark Recognition" should be filled out truthfully and the corresponding supporting materials should be provided. These supporting materials mainly include:

1. A copy of the business license of the applicant for well-known trademark recognition;

2. If the applicant for well-known trademark recognition entrusts a trademark agency to represent him, he should provide A letter of authorization signed by the applicant, or an authorization agreement (contract) signed between the applicant and the trademark agency;

3. The main economic indicators of the main goods or services using the trademark in the past three years (added information should be provided) Copies of annual financial statements or other statements stamped with the applicant’s special financial seal and the special seal of the local finance and taxation department. Industry certification materials should be issued by national industry associations or national industry administrative departments);

4. The sales or operation status and regions of the main goods or services using the trademark at home and abroad (relevant main sales invoices or copies of sales contracts should be provided);

5. The use of the trademark in the country Registration status outside the country (the registration status of the trademark in all goods or service categories and in the country or region where it is located should be listed, and a copy of the corresponding trademark registration certificate should be provided);

6. The trademark has been registered in recent years Recent advertising releases (relevant main advertising contracts and copies of advertising pictures should be provided);

7. The earliest use and continuous use time of the trademark (the earliest date of use of the goods or services using the trademark should be provided) Sales invoice or contract or the earliest advertisement of the trademark or a copy of the trademark registration certificate);

8. Other supporting documents regarding the famousness of the trademark (such as a copy of the provincial famous trademark, etc.).

When an enterprise applies for recognition of a well-known trademark, it can prepare its own application materials, or it can entrust a trademark agency approved by the State Administration for Industry and Commerce to act as its agent. Provincial industrial and commercial bureaus will not accept application materials for well-known trademark recognition submitted by institutions or individuals who do not have trademark agency qualifications. Trademark agencies that accept the entrustment of enterprises to handle matters related to the application for recognition of well-known trademarks shall not charge any other fees from the client except charging appropriate agency fees. How companies create well-known trademarks

(1) Start by formulating corporate trademark strategies and strategies, do a good job in corporate image planning, and formulate scientific implementation plans.

(2) Always grasp the root of quality, stabilize and continuously improve product quality.

(3) Expand sales area and establish information network.

(4) Highlight the advertising of the trademark and make full use of the limited publicity expenses.

(5) Fight against counterfeiting, protect trademark exclusive rights, and maintain trademark reputation and corporate image.

(6) Pay attention to accumulating various materials and classifying them.

(7) Develop international markets and conduct international trademark registration accordingly.

(8) Establish and improve industrial property (or intellectual property) management institutions including trademark management, establish regulations and systems, and incorporate trademark management into the agenda of enterprise management. Recommended reading: How to determine whether a trademark is well-known

The main criterion for determining whether a trademark is a well-known trademark in China is that the trademark enjoys a high reputation in the market and is well known to the relevant public. According to Article 14 of the Trademark Law, the following factors should be considered in determining a well-known trademark:

1. The relevant public’s awareness of the trademark

2. The duration of use of the trademark

3. The duration, extent and geographical scope of any publicity work for the trademark

4. The record of the trademark being protected as a well-known trademark

5. Other factors that make this trademark famous

The above are the application materials for well-known trademarks in China provided by the editor. I hope you like them! Trademark application for well-known trademarks