Trademarks and brands are symbols of goods, trademarks are legal terms, and brands are economic terms.

Only when a brand touches the hearts of consumers can it produce market economic benefits. At the same time, a brand can only become a registered trademark after it is registered in accordance with the Trademark Law, and it can be protected by law to avoid infringement and imitation by any other individual or enterprise.

Haier, for example, is both a trademark and a brand. The value of Haier trademark is the exclusive right and monopoly right in the legal sense, while the value of Haier brand is the market share and excess profit rate of the brand.

Extended data

Registered trademark is a legal term, which refers to a trademark approved and registered by the relevant government departments. Trademark applicants enjoy the exclusive right to use trademark names and trademarks, which are protected by law and may not be imitated by any other enterprise. Protected by law, trademark registrants enjoy the exclusive right to use their trademarks.

A company can register multiple trademarks, and whether a trademark can become a brand depends on product quality, market demand and the company's operation.