Most of the tricks used by marketing accounts on Zhihu that teach making money are:

1. The title and cover are exaggerated. To put it bluntly, what marketing accounts want is traffic. If you click on it, they will won. Therefore, marketing accounts do not work hard on the content, but instead work hard on the title and cover to attract you. It's basically exaggeration and sensationalism.

2. Love to set the pace. Marketing accounts like to set the pace, create conflicts, trigger routines and popularity, and then use the weaknesses of human nature to add fuel and jealousy.

3. The energy of operating a marketing account will not be spent on content, so most of the content is nonsense or direct plagiarism. The content goes around and around and I don’t know what it is about. Reading these things is a complete waste of time.

4. What marketing accounts want is traffic, they like to exaggerate in hot spots, and they dare to add any words in order to attract attention, which is to speculate on hot spots.