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The significance of clothing tags:
Although clothing tags are small, they are a link between fashion itself and consumers. It is an inevitable product of modern fashion culture and plays a positive role in improving and protecting the reputation of clothing companies and promoting products.
Therefore, it is most appropriate to compare a hangtag to a fashion brand.
However, it is regrettable that a considerable number of clothing companies still do not know enough about this point. Even some well-known domestic fashion brands have not registered trademarks since their establishment. This is Give speculators an opportunity.
Once such products are counterfeited, they will not receive legal protection.
Extended information:
Design of clothing tags:
The design and printing of clothing tags are often very exquisite, and their connotations are also very extensive.
Although each clothing company's hangtag has its own characteristics, most of them have the factory name, address, phone number, zip code, logo, etc. printed on the tag. Some enterprises also need to print the nature of the company (such as Sino-foreign joint venture, sole proprietorship, etc.).
Other clothing manufacturers simply regard the small hangtag as a miniature "advertisement" and print photos of famous models and beautiful women wearing their products on it to give people a more intuitive impression. Feelings make consumers have a deeper impression of their products, which plays a very good role in publicity and promotion.
Some manufacturers, in order to thank consumers for purchasing their products, often print words of thanks and wishes on the tags to give people a sense of intimacy.
Some hangtags are more like a "product instruction manual" because it not only prints what kind of fabric the product is made of and its performance, but also the water temperature, washing method, and how to wash the clothes. The types of cleaning agents and how to maintain them are printed on the tags, which shows that manufacturers are very responsible to consumers.
In addition, as the clothing market becomes increasingly prosperous, competition is bound to become more intense, with some famous brands. In order to protect their products from counterfeit and shoddy products, manufacturers go to great lengths to use various holographic anti-counterfeiting tags and barcodes.
This not only protects the interests of the company itself, but also protects the majority of consumers.
Baidu Encyclopedia_Hangtag