The main reasons why Qiaofu Courtyard rice is expensive are as follows:

1. High quality: Qiaofu Courtyard rice is famous for its high quality. The reason why Wuchang rice is expensive is that the cultivated land in Wuchang is limited, the rice yield rate is low, about 50%, and precision planting is required, so the cost is high. Qiaofu Courtyard occupies 60% of the core Wuchang production area, so the rice it produces is even rarer and of higher quality.

2. Wuchang Rice has led the country in sales for 4 consecutive years: Qiaofu Courtyard Rice’s brand influence is very large among mid-to-high-end consumers, and its sales have ranked first in the country for 4 consecutive years.

3. Rare things are more valuable: Due to the limited production of Qiaofu Courtyard rice and the huge market demand, the price is relatively high.

To sum up, the reason why Qiaofu Courtyard rice is expensive is mainly because of its high quality, scarcity and continuous sales leading brand influence.