How to write a good title for a development letter? Yi Bing’s post has already mentioned how to write a title for a development letter. He has unique insights:

For example, let’s assume that I am doing DEF Co. Ltd, a solar lamp company, currently the company’s largest customer is Home Depot in the United States. Although it may be done through traders and not direct cooperation, it can be used as a company to develop new customers. Chips! If I want to write a development letter to ABC

inc in the United States (the name is made up), I learned some information about this company from Google and knew that they are an importer from the United States and do solar energy Light series, I hope to try to develop this customer, I usually do this

Write the subject, "Re: ABC inc/Home Depotvendor-solar light/DEF Co., Ltd."

Among them, ABC inc represents the customer's company name. You should first add his company name to the subject of your letter to show respect for their company; Home Depot

vendor-solar light clearly means that you It is the solar light supplier for Home Depot, the second largest retailer in North America, which not only shows its strength but also arouses his interest; the last representative of DEF

Co.,

Ltd. own company. In this way, assuming you have found the right person, this is the buyer of ABC Company's solar lights, or one of his supervisors, and suddenly one day you receive an email with such a theme, wow , the supplier of homedepot has been approached, which is great. We should see if there are any cooperation opportunities. Is it better than the original supplier? The probability that he will open the email is very, very high! Besides, another advantage of this theme setting is that even if the customer does not reply to your email for the time being and just puts it in the inbox, one day in the future he suddenly wants you to submit a quotation. It is very easy. You can find this email! Just enter the keyword

home depot and you are guaranteed to find it in no time.

The original intention of Yi Bing above is also to provide everyone with an idea, and everyone should not think too stereotyped. It's good to combine your own ideas.

A little controversy: About adding RE: FW:

Recently, I was also confused because one of my clients said, Re: FW:

These Tags you don't use casually because people don't like deception. If you don't know the person after opening it, or if the person is preparing to sell, then the email will be deleted after reading the beginning. If you and the other person are strangers to each other, then your development letter may have to change hands several times before it reaches the purchasing mailbox. And the chances of being deleted along the way are too high. So when I send development letters now, I have begun to pay attention to not starting with RE: FW:

in the title.

The customer gave me a suggestion, such as: Exciting Update from PIS Company–Walmart Approved Supplier. I think it’s pretty good!

----Sharing from FOB Forum non-woven plastic S.