Hengyuanxiang (Group) Co., Ltd. No. 358, Jinling East Road, Shanghai
Address: No. 358, Jinling East Road, Huangpu District, Shanghai
Postcode: 200021
p>Website: www.a8888.com
Tel: 021-63268888 (switchboard)
Caiyang information
Fazeya (Caiyang) brand Introduction
1. Brand Birth
Fazeya was born in early 2003, which is an important milestone in the development of Hengyuanxiang brand business. The brand name comes from Hengyuanxiang, the mascot of the Chinese Year of the Sheep, the "Colored Sheep". Its trademark prototype is the "Clay Colored Sheep" created by Hu Xinmin, a folk artist in Fengxiang County, Baoji, Shaanxi. The Colored Sheep was recognized by the State Post Bureau as the 2003 Year of the Sheep zodiac stamp. The main pattern makes Fazeya the first brand to appear on the national business card - stamps. Hengyuan Xiang Group successfully introduced the Fazeya brand into the market in 2003 by consulting Hengyuan Xiang about the mascot for the Year of the Sheep, participating in the launch ceremony of the Year of the Sheep zodiac stamps, looking for the first child of the Year of the Sheep, and conducting charity auctions of 3,600 grams of pure gold Wealth Sheep. Liu Ruiqi The chairman was also awarded the title of China's top ten planning masters that year.
2. Brand system
Hengyuanxiang Group is one of the best companies in brand management in China. It has not only established many classic brand stories, but also gradually made its brand system Perfect it.
Hengyuanxiang Group has two more flagship brands: Hengyuanxiang and Fazeya.
The Fazeya brand industry involves three major sectors: Caiyang knitting, Caiyang clothing, and Caiyang home textiles.
Hengyuanxiang brand industries include: Hengyuanxiang knitting, Hengyuanxiang wool, Hengyuanxiang clothing, Hengyuanxiang home textiles, Hengyuanxiang clothing, Hengyuanxiang cashmere, Hengyuanxiang socks, Hengyuanxiang children's clothing, Hengyuanxiang daily chemicals.
3. Brand Meaning
Sheep is the brand totem of Hengyuanxiang Group. The main pattern of Fazeya brand is a clay sculpture of colorful sheep. It is naive and restrained, full of joy, golden, fat and curly. The horns are like the conch among the eight treasures of Buddha, which means to control the house, ward off evil spirits, and bring good fortune; the plump red chest means that life is prosperous and happy; the four-petal pink flower on the body is the sweet-scented osmanthus, which means osmanthus. It means wealth, good luck all year round, peace every year, and great fortune.
The full name of Fazeya's English trademark is Fashionable zealous young adult. The original English meaning is: fashionable and enthusiastic young people. This has pointed out the direction for Fazeya's positioning and development.
IV. Brand positioning
After several years of development, Fazeya knitting has gradually shown its brand characteristics, and its brand positioning has gradually been recognized by the market and affirmed by peers: in There is a relatively well-known youth leisure brand in the knitting industry with Hengyuanxiang personality in China. Our understanding is: "Having a high reputation" refers to the first brand group that wants to enter the industry; "Having Hengyuanxiang personality" means that the brand can carry the history and culture of Hengyuanxiang; "Knitting industry" means that we give ourselves Limited development scope; "youth and leisure" means that we strive to be different from Hengyuanxiang's "mature and classic" style and create our own personality.
5. Brand Tension
A well-known brand that has become the mascot of the Chinese Year of the Sheep even before its birth!
A distinguished brand born from the famous "Sheep" family, Hengyuanxiang!
An international brand that combines fashion and leisure!