In 2007, Xinghua Village Fenjiu brewing technology was listed as the first batch of national intangible cultural heritage. In 2008, Fenyang Xinghua Village was awarded the title of "China's No. 1 Liquor Village" by the organizing committee at the "China's No. 1 Liquor Village" brand development forum held at the Diaoyutai State Guesthouse.
Today in Xinghua Village, the factory scenery is picturesque and wine flows like a fountain. Famous wines such as Fenjiu, Zhuyeqing, Baiyufen, Rose Fenjiu, Guozang Fenjiu, Blue and White Porcelain Fenjiu, and Chinese Fenjiu have all entered the domestic and foreign markets and become the best wines. Xinghuacun and Zhuyeqing are now nationally well-known trademarks, among which Xinghuacun has a market value of 4.776 billion yuan, making it the most valuable trademark in Shanxi. Xinghuacun Fenjiu Group is experiencing its most prosperous period. In 2008, it achieved sales revenue of more than 3 billion yuan and realized profits and taxes of 1.1 billion yuan. In the first half of 2009, sales revenue increased by 97% year-on-year, and profits increased by 302% year-on-year. It was one of the fastest growing liquor companies during the financial crisis. There is a pavilion on the ancient well called Shenming Pavilion. According to ancient inscriptions, the well water "tastes like wine, sweet and clear." The water is used to make wine, which is fragrant and fragrant. It is the water source for Fenjiu and Zhuyeqingjiu.
Xinghua Village winemaking began in the Northern Wei Dynasty and has a history of more than 1,500 years. Literati from past dynasties wrote poems and carved steles praising the fine wines. The most popular hotel is the legendary "Zui Xianju" hotel. There was an old Taoist immortal, dressed in rags, who drank three times without paying a penny. He skillfully exhaled the fragrance and turned the water into wine, turning the ancient well into a sacred well. Xinghua Village is adjacent to Wenshui in the north and Fenyang in the south. It has a good natural environment and convenient transportation. Since the reform, the Fenyang Municipal Government has made great efforts to expand the popularity of Xinghua Village at home and abroad, and to make famous special wines (Fen Liquor, Zhuyeqing) more attractive, and has devoted great efforts to the four industries (service industry, catering industry, entertainment industry, and tourism industry). Construction has achieved remarkable results. It has the only independent Fenjiu Museum in the country, which houses more than 3,000 calligraphy and painting works by celebrities from all walks of life at home and abroad, and has built a "Liquor Capital Stele Gallery". Xinghua Village, the wine capital, has a pleasant climate and comfortable environment, and is looking forward to the visit of guests.
(Note: The picture displayed in this entry is of Fenjiu Group in Xinghua Village, Fenyang, Shanxi.)