At the 2018 315 Party, the first person named was Volkswagen, and the second one was copycat drinks such as Chengde Almond Dew.
"Stabilizers, acesulfame potassium, aspartame, potassium sorbate, cyclamate..." Various additives + two tons of purified water + walnut flavor = this "walnut peanut" that is a hot seller on the market ". Neither walnuts nor peanuts are added to this product. The flavor of walnuts relies on walnut essence. One can of juice can produce 8,000 bottles of "walnut peanuts".
In addition to imitating product types, some companies also take great pains in outer packaging. The products are very similar to a certain brand of walnut milk. "Liu Pure Walnut" only has one more word; "Liu Ling Walnut" and "Liu He Walnut" are just different strokes. Appearance design, packaging color, composition, and spokesperson image are also the main contents they imitate, making it difficult to distinguish.
The companies involved in these counterfeit products mainly include Shandong Yixiangyuan Food Technology Co., Ltd., Zaozhuang Jinshunyuan Food Co., Ltd. and Zaozhuang Kangyuan Food Co., Ltd.
Some practitioners told reporters that these imitated products are mainly sold to some third- and fourth-tier cities and rural markets.
After the 315 party, JD Taobao was quickly removed from the shelves
Latest developments:
From the evening of March 13 to the morning of March 14, Zaozhuang Food and Drug Administration The company conducted an on-site surprise inspection.
The inspection found that Zaozhuang Kangyuan Food Co., Ltd. did not organize production according to the requirements of the food production license specifications, and the environment was dirty and messy. The walnut milk product formula was marked with walnut kernels, but no walnuts were found in the on-site raw material warehouse. The company's legal representative Liang Moumou admitted that he had been using peanut butter and walnut essence and had never used walnut kernels. Law enforcement officers seized 812 boxes of "Luyuan" walnut milk in stock;
Zaozhuang Jinshunyuan The food company did not organize production in accordance with the requirements of the food production license specifications. The on-site production environment was poor, the changing rooms were abandoned, and there were no traces of use in the laboratory. The company was unable to provide production-related records. The Guohayo juice and milk produced were suspected of being falsely labeled, and law enforcement officers were on site. Seized 618 boxes of Guohayo juice and milk blue label products, 719 boxes of red label products, 10,800 bottles of Xicheng lactic acid bacteria drinks, and 684 bottles of Xicheng lactobacilli, and also sealed the factory buildings and equipment;
Shandong Yixiang Yuan Food Technology Co., Ltd. is currently out of production for maintenance. The longan, lotus seed and eight-treasure porridge product in the warehouse was suspected of being falsely labeled. There were no lotus seeds in the ingredient list. Law enforcement officers seized 201 boxes of longan, lotus seed and eight-treasure porridge on site.
Based on the illegal acts discovered during the inspection, the Municipal Food and Drug Administration immediately launched an investigation into the three companies, ordered the three companies to recall the products involved, and punished illegal labeling, passing off fakes as genuine, and trademark infringement in accordance with the law. The behavior was transferred to the market supervision department for filing; two companies suspected of criminal behavior were transferred to the public security department for processing. At present, the legal representatives (persons in charge) of the two companies, Liang Moumou and Xu Mou, have been controlled by the public security department in accordance with the law.