Introduction:

The fashion industry is turbulent, and credibility (a necessary factor) also dominates its changes, especially for the purpose of obtaining cheaper labor costs. of cross-ocean sourcing. This industry can no longer rely entirely on price alone, so the fashion industry is facing tough competition from countries with low labor costs (Jones, 2002). In the era of fast fashion, purchasing and buying decisions have been exacerbated by the speed of fashion, decisions have to be made and new things have to be introduced into stores. Fashionable customers expect and drive these constant changes, so new products have to be available on a frequent basis. This quick turnaround is achieved in the process of sourcing suppliers with different products. And we have connections with suppliers who understand market needs and changes and have the ability to transport them.

In the era of fast fashion, the activity of "buying" plays a decisive and important role in the process of supplier search and product decision-making. Indeed, buying has been recognized as changing from a mere operation to more of a strategy. This paper illustrates the complex nature of this fast fashion clothing purchasing phenomenon through case studies of markets, sectors and owned trademarks. The following aspects of this paper are recommended: the focus on management, a set of suppliers, the relationship building of fast fashion and powerful buying behavior, and the paper's powerful analysis of the internal nature of activities.

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