Air Force One

nike af1

Nike Air Force One sneakers (Air Force 1) Country: United States NIKE AIR FORCE 1

Foundation year: 1982 Product categories: sports shoes, sportswear, sports accessories Founders: Bill Bowerman (died on December 24, 1999), Philip Knight (currently chairman of Nike) Company headquarters: Oregon, USA, near Beaverton City (near Beaverton, Oregon, United States)

Details

Air Force 1 was born in 1982 and is deeply rooted in basketball. At that time, 6 basketball players were selected to endorse this shoe: Moses Malone, Michael Cooper, Jamaal Wilkes, Bobby Jones , Mychal Thompson and Calvin Nat, they are carefully selected defensive experts who brought this basketball shoe to the world. With classic posters and tough stance, Ma Long and his partners demonstrated the six elements of AF1’s success: grandeur, durability, transcendence, boldness, consistency and purity. AF1 conquered the earth! NIKE AIR FORCE 1 ORIGINAL SIX

Nike selected these "original six" professional basketball players as the spokespersons of Air Force 1 in 1982. They started from the track on this classic poster. Taking off, successfully flying across basketball and culture. From this moment on, basketball is no longer the basketball it once defined. Because of this, this photo of the "Original Six" wearing Bruce Kilgore's masterpiece speaks of a different kind of relationship between brands and basketball players, one that aims to truly fulfill the needs of the players. In this "original six" - Moses Malone (Moses Malone), Michael Cooper (Michael Cooper), Jamaal Wilkes (Jamaal Wilkes), Bobby Jones (Bobby Jones), Mitchell Mychal Thompson and Calvin Natt—Twenty-five years after this photo was taken, the products they endorse are still garnering critical acclaim, and people are not only recognizing their message realism and immortalizing the basketball shoes they wore. In fact, the Air Force 1 is more than just a pair of shoes: it is an experience, a bridge between the place of its birth and a culture that itself survives. The "First Six" are the six original chains: six messengers of funk, freedom and power. They have a past, a present and a future within them, and that's what we're about to see.

Workmanship

Air Force 1 has always been based on the exquisite workmanship of Nike technology. It is for this reason that the "First Six" footwear and apparel will follow the overall guiding principles set by the Air Force 1 series. In addition, there are six pairs of specially designed Air Force 1 Lo sneakers, each featuring the portrait crest of each member of the "Original Six". An important design element of the "First Six" apparel is descriptive language that captures each member's on-court style. In this way, the impact of the "First Six" on the cultural spirit of AF1 can be effectively made clear. Moses Malone gave Air Force 1 a grand temperament, the durability of the shoe was inspired by Jamal Wilkes, and Michael Cooper revealed a drive to constantly transcend to a higher realm.

AF1's bold stance is best exemplified by Mitchell Thompson's on-court style of the "First Six", while the continuity of sneakers is best demonstrated by Bobby Jones' on-court style. The person who best interprets the pure essence of Air Force 1 is Calvin Knight in the "First Six". His grasp of the game is like the sneakers he endorses, clean and profitable. Grandeur, durability, transcendence, boldness, continuity and purity, these qualities are all infused into the "First Six" Air Force 1 series. Each of these words is a level of technology that requires true design and innovation to create exceptional performance.

Endorsement

In 2007, Nike re-selected six stars to endorse Air Force 1. Even though Air Force 1 has left the basketball court, its sportsmanship remains. Kobe Bryant, LeBron James, Rasheed Wallace, Amar'e Stoudemire, Tony Parker and Vince Carter became the "new six" of Air Force 1, taking on the responsibility of The historical mission of carrying forward the spirit of Air Force 1. From Akron, Ohio to the streets of Philadelphia, from the Southern coast to the French coast: Air Force 1 is as alive in these six newcomers as it was in the original Six, through whom Air Force 1 1 reflects some important characteristics; qualities that are unique to every athlete's personality and style. Cold beauty (Parker), traditional core (Wallace), independent defiance (Carter), power of respect (Amar'e Stoudemire), tough heart (Kobe Bryant) and kingly style (LeBron). These six newcomers bring such an aura and such a mental state wherever they go, which can transcend any boundaries or restrictions. Their style on the court is the style of Air Force 1; and off the court, every new spokesperson of Air Force 1 knows that tradition not only needs to be protected, but also needs to be carried forward. 12 exquisite Air Force 1s, Air Force 1s specially created for 30 NBA teams, Air Force Lux Pack priced up to 16,000 yuan... Every pair of shoes is hard to put down, and they all highlight the uniqueness of Air Force 1 charm. So far, the nature of Air Force 1 has changed, becoming a street fashion shoe rather than a pure basketball shoe. But its influence has never diminished, and it has witnessed the rapid development of basketball in a quarter of a century. Now it has become a versatile shoe for all kinds of trendsetters and an indispensable trendy item. After Air Force officially stepped onto the stage, it began to be welcomed by a large number of players. The emergence of Charles Barkley once again raised Air Force 1 to a new level. Since then, this pair of sneakers has become a spiritual pioneer, which began the rise of Hip-Hop culture. Air Force 1 has extended a large number of branches, AFII, III, 180 and even the classic Air Max CB2 at the feet of Charles Barkley are also derived from Air Force. The Fab 5 of the University of Michigan (including Chris Webber, Jalen Rose, and Juwan Howard who are still playing in the NBA) who became popular in the United States also wore Force sneakers. For the first time, they shocked the country by pairing black socks with all-black Air Max Force 180s. Their NCAA final against Duke University became a showdown between two cultures. Hip Hop Basketball versus college basketball. The Force at their feet is the most obvious symbol of their style. With their brilliant skills and advanced looks, they quickly became the heroes of children all over the United States and the darlings of the media.

Children were fascinated by them, and every youngster began to learn how to dress them. Force has become a must-have ticket for every golf course. Since then, Hip-Hop Basketball has begun to enter the mainstream.

Influence

Obviously, Air Force 1 began to come together more and more with athletes with a rebellious spirit. The technology and innovation brought by Air Force are not only Showing off on the court. His spirit also began to enter everyone's life. What was an innovation back then has become a classic today. If Nike created Air Force 1, today Air Force no longer belongs solely to Nike, but has become a symbol of the entire sneaker culture. Today, Air Force 1 perfectly interprets the word retro. Designers have injected new soul into Air Force 1 with new expressions of colors and patterns. It has become a must-have shoe worn by young Americans every day. When Randy Foye and Rudy Gay, rookies in the 2006 season, participated in the shooting of the famous National Basketball Magazine for the first time, they were a little shy and chose to wear pure white Air Force 1. In their hearts, Air Force 1 is a cool style. , a trend. Similarly, Air Force 1 has been given different themes to express on sneakers and has become the prey of collectors. Some were even priced at as high as 10,000 yuan. Many people in the entertainment industry and celebrities are proud to own an exclusive pair of Air Force 1s. When Kobe Bryant endorsed SONY's NBA 2007 this summer, SONY's gift to him was a pair of globally limited Air Force 1 playstations. When sneakers have become a culture, then they are a work of art. Even in China, the trend of Air Force 1 is also flourishing. Many young people will own a pair of Air Force 1 because it is a way to express their own style. When Hip-Hop has swept the world, Air Force 1 has naturally become an indispensable equipment. The sneaker culture led by Air Force 1 has also fascinated many people