Wangfujing Gongmei’s top store offers discounts on top quality items, but the items are relatively average.

On the fourth floor of Hualian, Xinhua Street, Tongzhou, Jackjones, only, vero moda, etam, betu, azona, fornari, etc. are all discount stores. Basically, the lowest price is 30% off, although it is not seasonal. , things are pretty good.

In Yansha Outlets, you can find clothes and bags. Brands include CK, Lacoste, Versace, Kenzo, Burberry, etc., and the prices will be relatively high.

A good way to bargain when shopping

Xiao Lizi: Boss, how much do these pants cost?

Boss: 180 yuan, genuine Guangzhou product, do you want it?

Xiao Lizi: Let me take a look first...

Boss: Don’t look at it. The stuff is good. I’ll give you a discount of 170 yuan.

Xiao Lizi: Is this also called a discount?

Boss: Haha, okay, just 140 yuan, that’s fine this time.

Xiao Lizi: Hahahaha, I laugh!

Boss: Why are you laughing? Is it too expensive?

Xiao Lizi: No, not only is it expensive, it’s like using a water pump to draw my blood!

Boss: It’s not that exaggerated. Since you’re a local, it’s only 120 yuan.

Xiao Lizi:...

Boss: Don’t you still think it’s expensive? I can only earn you a few dollars at most.

Xiao Lizi: No, I didn’t say they were expensive. These pants are worth the price.

Boss: You are so sunny, buy it quickly.

Xiao Lizi: The pants are good pants, but the money in my pocket is limited.

Boss: How much money do you have in your pocket?

Little pear: 90 yuan.

Boss: Oh my God, you are kidding me. I will pay you to death. Please add another 10 yuan.

Xiao Lizi: No, Tim, I really want to give you 120 yuan, but there is nothing I can do.

Boss: Okay, let’s make a friend and I’ll give you 90 yuan to win over me.

Xiao Lizi: I won’t give you 90 yuan, I will keep 10 yuan for the fare.

Boss: Fare? What does this have to do with buying pants?

Xiao Lizi: Of course, I come from a place far, far away. I have to take a long-distance bus back. The fare is 10 yuan.

Boss: You are lying!

Xiao Lizi: I have never lied to anyone since I was eighteen years old, believe me. Look at my face, how sincere it is.

Boss: Although I can’t see your sincerity, I accept the compensation and give you 80 yuan.

Xiao Lizi: Wait, I want to add that I haven't had breakfast yet, I'm very hungry.

Boss: You! ! Oh my God, you've gone too far, you're playing tricks.

Xiao Lizi: Believe me, I am sincere. If I don't eat anymore, I will pass out in front of you.

Boss: I am so unlucky to meet such a naughty guy like you. But you are indeed going too far. One moment you have to take a bus and the next moment you have to have breakfast.

Are you going to say that you are thirsty and want a drink?

Xiao Lizi: You underestimate me. Trust me, I'm not asking for more.

Boss: Believe you? The last time?

Xiao Lizi: Yes, believe me.

Boss: Okay, take it easy, 70-yuan.

Xiao Lizi: I’ll give you the money right now.

Boss: Hurry up.

Xiao Lizi: Wait, look, there is a big hole in the pants.

Boss: Oh my god, this is a pee port. You don’t know that this is a pee port, right?

Xiao Lizi: Oh, I’m sorry, my eyes are blurry. But there seems to be something wrong with the colors here.

Boss: No, no, it’s a frosted color. It’s made like this on purpose. It’s called fashion.

Xiao Lizi: Really? They look like old pants, weird.

Boss: What? It doesn't matter if you insult me, please don't insult my pants. This is the real thing.

Xiao Lizi:...

Boss: Okay, let me show you my purchase order... You see, the purchase date was last week, and the purchase unit is Guangzhou XX

Garment factory, how can these be old pants?

Xiao Lizi: Oh, I’m sorry I misunderstood, but... Oh my God, the purchase price is 20 yuan per piece.

Boss: Oh, no, no. This is the price before tax. The cost price after tax is 40 yuan per item.

Xiao Lizi: You are lying, do you think I am a fool? This is a value-added tax invoice, the price after tax. These pants are only

worth 20 yuan, but you...

Boss: Hehe... Do you want to do business? You have to know that my daily rent for the front room is hundreds, and I don’t make money. What do I eat?

Xiao Lizi: In broad daylight, the world is clear, your heart is too dark!

Boss: Hey, can 30 yuan be all right? My good brother, let me earn some.

Xiao Lizi: Money is nothing. It's just your behavior that makes me angry. You have deeply hurt the soul of a consumer.

Boss: Is it that serious?

Xiao Lizi: Don’t you think the deception is serious? If it continues to develop, it will be fraud and a crime!

Boss: Oh my god, what an exaggeration. In this way, you calm down, I sell it to you for 25 yuan, and I make five yuan.

Xiao Lizi: What? 25 means two hundred and five. Do you look down on me?

Boss: No, no, just 24.

Xiao Lizi: There is a 4, which means "death", which is unlucky. I am very superstitious.

Boss: Oh my god, there is nothing wrong with 23.

Xiao Lizi: Okay, deal.

Boss:……………………

Finally, let me show you the highlight of the story

The inside story of a shopping mall employee in Beijing< /p>

1. Let’s talk about coupon rebates first

Before each coupon rebate event is our busiest time, we have to negotiate with each brand about the price loss liability during the event. The professional term is I I won’t say much more, let me tell you in the most straightforward language, the rebate coupon is the wool coming from the sheep! Don’t think you’re getting a big advantage!

Example: 100 yuan back to 50 yuan. On the surface, it looks like a 50% discount. Friends are going crazy to buy it. In fact, it is a 63% discount. Spend 100 yuan to buy a 150 yuan product. Calculate how much you get. fold? 100 returns 100, 100 returns 60, and so on. It is not as "beautiful" as it seems.

The mall did not suffer any losses. It put all the pressure on the suppliers and asked the suppliers to find ways to bear the losses. Therefore, it was found that there were no good clothes when there were activities, so they were put away. If not, I won’t participate in the event; or I’ll sell the overstocked products, which are all old models!

2. Discounts

Beijing shopping malls are now facing fierce competition. Without discounts, there will be no customer flow, so every shopping mall must have activities every week, and our mall must have activities every day. It forces manufacturers to discount, and good brands don't participate. If you don't get discounts from others, you have to ask others to support their appearance. The unlucky ones are the small brands. They have to participate in events all the time. The cost is so high, so how much profit can there be?

So, they raised the price. Nowadays, the clothes are getting more and more expensive. In fact, there are many factors not because of the improvement of quality, but because "they can't afford to pay"

1 , Q: Let me ask, before shopping mall activities, many brands increase the original price, and then offer discounts or rebates. It is really impossible to see the inside story, and it seems that the shopping mall will not take care of it. It is very common to ask for dozens of dollars. Something? Is this really the case?

A: Hello, the question you asked is very general, but big brands will not increase prices, they will only put away good products. Because the price tags on their products are machine-printed when they leave the factory and are hung with the products, they are difficult to modify manually. It's different for small brands. Their products don't have fixed machine-printed prices. The price tags are handwritten price tags from the mall that can be modified at will, while the products only have ingredient content labels.

For example: ONLY ESPRIT and men's clothing brands Crocodile, St. Paul and other brands have prices on their products. Others have to be discovered by yourself, haha.

I need to remind everyone that not all big brands have good ethics. Many domestic brands, especially men’s formal wear manufacturers, will increase their prices privately. When everyone buys, it is best to It is better to check the price when there is no activity; or the simplest, but it may kill everything by mistake, is to see if the price on his product tag is fixed with the product. If not, it may be on the price. Do something! But this is easy to be subjective, because not all manufacturers that set their own prices will change their prices.

You said that it is less than a few dozen yuan. Some large items of clothing will be a few hundred or even a few thousand yuan. There are very few people who want to pay a few tens of yuan. Thank you for your attention. I will continue to answer questions for you. Yes, there are also some situations that I will introduce to you slowly, just pay attention.

Finally, I would like to tell everyone: money should be spent wisely.

2. The profits of shoes are greater. Except for sports shoes, the profits of sports goods are relatively small. Generally, the price of shoes is more than 4 times the cost, and some shoes are purchased directly from wholesale markets like Dakang. Shoes are huge profits among commodities. Our domestic shoes are generally processed in Guangdong. Regardless of big or small brands, some even come out of the same assembly line, just with different trademarks!

The profit from shoes is huge, but it has not reached the level of making a profit. The cost of shoes is basically around a few dozen yuan, and even a hundred yuan is expensive. Big brands are expensive for many reasons because the shoes are imported finished products, which are expensive due to procedures; domestically produced shoes are expensive because the leather is imported, the design, shipping costs...the technological content is not high.

JMS may be disappointed if this truth is told. The world-class sports brands such as NICK AD REEBOK and other sports brands we bought at large prices are all from Guangdong, my country. Only the designs are foreign and the shoes are from my country. The hands of working people, haha. However, the steady increase in sales in our country has also attracted the attention of foreign bosses. Last year, the bosses of these brands came to China to inspect their assembly lines and branches in various places, indicating that they have begun to pay attention to and have confidence in our country's market!

3. Speaking of where to buy clothes, although I work in a shopping mall, I rarely buy clothes there, except for in-store purchases or special offers, and there are also classic YY, Ports and the like. I like to go shopping for other things. There is no fixed location. I like small foreign trade stores. Many of the YY products there are genuine products taken from the assembly line. These bosses are really well-informed and can get a lot of genuine or A-quality products. All new!

Generally, for small shops on the street, I only mean foreign trade shops. Their profits are generally not high. You can earn about 20-50 yuan for a piece of clothing, but they basically do not bargain because of the marked price. It’s not high, so you basically won’t suffer any loss in foreign trade stores with clearly marked prices. As for high-quality products, you’ll have to have a good eye and a good grasp of fashion coordinates!

4. Regarding product quality, I disagree. DD in large shopping malls is good, not like this! Many brands often run out of stock during peak seasons or when shopping malls hold events. To save themselves, they purchase goods from wholesale markets such as Zoos and Muxiyuan and sew their own logos on them. When we were holding activities in our shopping mall, when customers were crowded with each other, there were scenes of shopping guides and businessmen of some brands putting up labels in our office area. I really didn’t dare to think about it, and I didn’t know who should be ripped off!

Some brands simply purchase goods directly from there. All the goods on their shelves are wholesale and rebranded. Because they are small and do not have their own processing plants and designers, this is the only way to temporarily sell them. Survive, and surviving means that it is possible to create your own brand kingdom!

Many of our big brands started out this way. Their bosses used to deliver goods by themselves on three wheels! ! Whoever can do it big must rely on wisdom and luck!

Every shopping mall has different activities, and it is impossible for consumers to know them all. We have to go out every week to conduct research to see the activities of competing stores, and then come back to formulate our own plans. The manufacturers are complaining endlessly. Who doesn’t feel sorry for them? It’s all about money! ! ! But you have to participate in the event, and you can only solve the profit problem by yourself!

5. It is easy and difficult to open a clothing store in Beijing.

Generally, MM's own stores in Beijing go to the zoo to purchase goods, because they are not able to know so many manufacturers yet, so they can only go there to buy goods. The merchants there purchase goods directly from coastal cities and use assembly lines to purchase goods, so the prices are still very reasonable. Therefore, it is not a problem to open a store with goods. But you must have an eye for fashion! Some brands have dedicated procurement personnel. Because of their professionalism, they can get twice the result with half the effort and achieve very good sales.

6. We strictly deal with the problem of counter ladies giving private discounts, and those found will be severely punished! ! ! Yes, each brand's shopping guide has the right to discount, some are more and some are less. For example: ONLY VERO MODA Jack Jones, they are owned by the same company, because their processing plant is in Tianjin, the cost is very low, internal purchases are 50% off, only for employees of their company, but externally it is not that low. Because many people ask them to buy clothes, they offer 30% off or even higher. Their company has strict management, so the shopping guides will not give discounts to customers when selling, because they will not worry about no sales!

But some small brands are different. If they don’t use price to attract people, they will not be competitive. Some unknown brands, that is, brands with irregular prices, have shopping guides who are older and older. Those living in other places don’t have the pressure of life like us Beijing girls. They work hard to sell goods, and sometimes they can get into fights!

In this way, after discussing with the manager, they are given a base price, for example: a coat of 1,800, and the manager says that you can sell it for a minimum of 1,000, so it is up to them how much they sell. These shopping guides often use this to make money on the price difference themselves. For example: the same piece of clothing was sold for 1,500, and the manager was reported to the manager for 1,000. Then he found an acquaintance to pretend to be a customer, asked to return the clothes, issued a receipt and exited for 1,500, and then Then I put in another 1,000, so that I can even out my account and still make money.

In fact, their manager knows about these behaviors, so what can be done? We can't keep an eye on them every day, so this is the only way. I have caught a few shopping guides doing this. The most serious one tried to cheat on a leather jacket worth 12,000 yuan and wanted to keep 6,000 yuan. How much profit do you think? That's an Italian brand!

Then this person was fired and threatened to find me or something, but then she left obediently because I could have taken her to the police station. This is commercial corruption!

This is an Anhui girl, and she is very beautiful! But I understand her. It’s not easy to be alone in Beijing!

Also, I don’t understand why YY like ONLY is so popular. Their cost is extremely low, and the overstocked products in Tianjin are sold by the pound! Many of our supplier friends have bought a lot of them!

They are a Danish company. I admit that their designs are fashionable, but I think it is a bit exaggerated. The styles and pricing are exaggerated. Their store manager can earn 4,000-5,000 in a good month. Normally, It’s only 2000-3000, not to mention the senior management, and there are transportation fees and so on. The treatment is very good, who can let people sell well!

I don’t like their YY products. Some of them were given by friends and I haven’t worn them much. I will tell you about their price rules in a few days. I hope you will pay attention.

7. ONLY’s design is very fashionable and avant-garde, and it sells well in every shopping mall in Beijing! In a clothing store of about 40 square meters, the monthly sales are more than 400,000 yuan. During SOGO's special sales period, she once achieved a sales of 500,000 yuan a day! ! (In the 6th floor special store) Our store covers an area of ??more than 30 square meters, and when we did the 100-for-100 promotion, the sales reached over 800,000 a month!

8. Egger was first launched in Shanghai. Their first store in Beijing was opened in our store. The sales at that time were very bad because we Beijingers and Shanghainese have different aesthetic views, so At that time, the sales gap between the two places was quite large. With the help of our floor managers and supervisors, he slowly grasped the aesthetics of Beijing consumers, and the market gradually expanded until now.

Their company also represents: WEEKEND JESSICA COLOUR 18 EPISODE clothes! It's all a family business.

We have discussed the positioning of their products many times and suggested that they should not offer such large discounts. However, due to various reasons and the large number of products, we continued to discount them like this, and their sales continued to decline. It’s ONLY!

So, this is their company’s business philosophy, so let’s wait for a discount before buying it!

Haha! Wouldn't it be better for us to have more brands like this?

9. Shopping in shopping malls is very seasonal. Summer clothes start to be sold in June and July; winter clothes start in February and March. Everyone just needs to grasp the time! Speaking of good places to buy YY, I like foreign trade stores, but if you want to buy high-quality products, you must have the ability to identify YY. Reading more fashion magazines will also help! I have found many exquisite products in the store! Among them is a YY from ESPRIT. I just bought it. When I took it with my SOGO, I saw that it was exactly the same as the YY I bought on the shelf! ! What a sense of accomplishment! SOGO sells for 298, I bought it for 30! Hahaha!

My family lives in Hufangqiao. We have 2 or 3 small shops there which are really good. They are located next to Daoxiang Village and are easy to find! I also went to the zoo! There are foreign trade wholesale stalls there, so I go there because there are few to buy and they don’t sell them, so I grind them. Sometimes if I can’t do it, I just buy one of the same color, because some small pieces are not expensive, and they add up to more. There is no shopping mall where a piece of YY is more expensive!

10. NICK’s in-app purchases can only be discounted at 20% off now. It used to be 30% off. Since Belle took over, even 20% off is not easily available, so it is difficult to buy NICK’s in-app purchases now. Yes, generally you can’t buy it. Who makes Belle so awesome!

11. Belle’s in-app purchase is 30% off. The lower the price, the better. The prices are all speculated. In-app purchases of PORTS are 20% off, NIKE is 20% off; ADIDAS is 30% off, Triumph and Admiral underwear are 20% off; and Xiabu Shi is 50% off. Haha, people who know the companies of these brands can buy them. Tianmeiyi and Meilibao are from the same company. The quality of Tianmeiyi is not particularly good, but Meilibao is better. Hasen's is made in China and is of average quality. nick360 is from the same company as G2OOO U2 Cool, and their in-app purchases are very low, even 50% off.

12. Foreign brands are better for underwear. Fortunately, they are designed and very comfortable to wear! Some well-known brands of underwear are also out of shape. This is very common. Strictly speaking, underwear should not be worn again after 2 years. My underwear is basically more expensive, but it is also out of shape, and the hooks of the breast pads are also out. , so just choose what you like.

13. nick360 and NICK have nothing to do with each other. They are not the same company at all! Although both are related to NICK, they have nothing to do with each other. NICK is an agent of Belle Company, and NICK360 is an agent of Shanghai Heyuan Company. Make no mistake!

14. E-land offers 40% off in-app purchases. YY is good, but too expensive. G2000, as well as its U.W.M and U2 are all owned by the same company and are also produced in Guangdong. In-app purchases are 40% off. They are for leisure and living. Sales are pretty good. They have made a major internal adjustment. Maybe their purchasing vision is not as good as the original one. . The in-store purchase price of Triumph underwear is 20% off, and their promotion is as low as 30% off. It’s worth buying it with coupons (buying other DD coupons)! Asana and a02's YY are made in Zhuhai, with 20% or 50% off in-app purchases. A02's YY is more expensive than Asana, and the design is more international, which is good! Xiabusi offers 50% off in-app purchases. His shoes and ELLE’s shoes are from the same company. Swatch offers a 20% discount on in-app purchases, and mall management can buy them at a 40% discount. We don’t have Swarovski crystals in our store, so they should all have in-app purchases. The in-app purchase price of SK2 is 20% off, and they basically don’t participate in the event. Yes, many of my colleagues bought SK2 at a 20% discount.

15. Let’s talk about the crystals in the shopping mall! ! This year is the year of crystal, and the sales at the crystal counter in our mall are very good! In fact, a lot of the products are purchased from the original Xisi Jewelry Wholesale Store (which was dismantled a few days ago), and then they are taken to the counter to raise the price. In this way, DDs of the same quality are very expensive in the mall! ! For example: Xie Ruilin’s in-app purchases are only 40% off! Some internal clearance sales are not even 40% off!

16. I saw a JM post about how to get scammed when shopping at Anzhen Hualian. In fact, in Beijing, the most affordable places to get coupons are SOGO, Zhongyou and New World. Hualian makes it easy to get coupons. It’s difficult to use coupons, just compare them with JMS and you’ll know.

I have not advertised for any merchants, I just want to help everyone save money. The National Day shopping is still affordable and the activities are very vigorous!

17. Iger took over ELLE this year. They will officially take over ELLE’s Chinese market from January, so ELLE’s original agency will definitely have to sell off goods in large quantities. JMS should pay attention to the situation in each shopping mall! This is a first-hand situation!

Reprinted from "China Economic BP"