The "Baotashan Paint" trademark of Shaanxi Baotashan Paint Co., Ltd. has been recognized as a well-known trademark. It is also the only "well-known trademark" recognized by industry and commerce among paint companies in the northwest region. The recognition of the well-known trademark marks that the "Baotashan Paint" trademark has been incorporated into the global legal protection system, proving the leading position and strong strength of Shaanxi Baotashan Paint Co., Ltd. in the paint industry, and also marking the Baotashan Paint brand The construction work has achieved new breakthroughs and achieved another qualitative leap on the road of brand management.
As an intangible asset of an enterprise, a well-known trademark not only has the characteristics of a general trademark, but also has strong competitiveness, and must be recognized by an authoritative organization. Well-known trademarks are the highest honor for corporate brand protection, an important carrier of corporate image, and a symbol of the quality and credibility of corporate products. They have huge gold content. According to international practice and my country's trademark law, "well-known trademark" is my country's only brand mark protected by law on a global scale, and governments of various countries have given it a wide range of protection.
As a group member of the Quality Inspection Association, Shaanxi Baotashan Paint Co., Ltd. has always attached great importance to brand building. After 56 years of development, its company has become the paint brand with the highest market share in the northwest region. There are hundreds of varieties and thousands of colors including alkyd blended paint, alkyd enamel paint, steel structure anti-rust paint, industrial paint, heavy anti-corrosion paint, architectural paint, art paint, etc. In recent years, Baotashan Company has entered the fast lane of healthy development. It has been awarded "Shaanxi Famous Trademark" and "Shaanxi Famous Brand" in 2002 and 1996 respectively, and has a high reputation among the same industry and advertising users across the country. Since the goal of striving to create a well-known trademark was proposed, Baotashan Company has insisted on not taking shortcuts, but in line with the purpose of "enterprises are proud of integrity and integrity is based on quality", from the aspects of strengthening management, improving quality, and innovating to create excellence. Start by establishing a complete corporate integrity mechanism, win the trust of customers and win in the market with excellent product quality and perfect service system. Baotashan Company takes "creating high-quality coatings and building a century-old enterprise" as its corporate vision and "pragmatic, innovative, harmonious and efficient" as its corporate spirit. It has now passed ISO9001, ISO14001 and OHSAS18001 management system certification, 3C compulsory product certification, Environmental labeling and architectural coating product certification, etc. In recent years, Shaanxi Baotashan Paint Co., Ltd. has been rated as "Vice President Unit of the Seventh Council of the Coatings Industry Association" by the Coatings Industry Association, and has been rated as "Excellent Enterprises", "Enterprises with Outstanding Contributions", "Advanced Units", ?Quality construction integrity unit?, ?Green environmentally friendly building materials products?, ?National user satisfaction products?, Baotashan Paint? Interpenetrating polymer network coating? won the second prize of the Technical Innovation Award, the second prize of the Science and Technology Award, etc. Awarded by the Shaanxi Elderly Sports Association as "Model of Promoting Virtue, Respecting and Loving the Elderly", Baotashan Paint won the "Green Environmental Protection Choice Brand", and Baotashan Paint's products won the "Top Ten Industrial Paint Brands", "Top Ten Interior Wall Paint Brands", ?Top 10 exterior wall paint brands? etc. After more than 50 years of accumulation, Baotashan Paint has been recognized as a "well-known trademark" by the State Administration for Industry and Commerce. It is well deserved. In 2014, Baotashan Company won the "First Xianyang Mayor Quality Award". Baotashan Company will further enhance its brand reputation. , to add assistance to the future development of enterprises and gain market competitive advantages.