Domain name investment is an e-commerce terminal investment behavior under the development trend of informatization. It refers to the behavior of registering and purchasing valuable domain names and then transferring them for profit. Investors are often called "cornworms."

It is possible to make money by investing in domain names, but it is unrealistic to expect that you can get a hundredfold return by registering a domain name. The number of private domain names in China has exceeded 1 million, and the number of part-time and full-time speculators registered on various domain name trading websites has reached more than 100,000. The market has initially taken shape. For investors, everyone just bases their decision on which domain name is worth investing in and which domain name is easy to change hands. In fact, after expert argumentation, an evaluation system has been basically formed.

A simple principle is that the shorter the domain name, the better. Simple combinations of numbers and letters are easy to remember, and more people will log in to such a website. The impression of a domain name is the degree to which people can remember a domain name after seeing it for the first time. It is very important to the value of the domain name.