Shanshan mainly produces and sells suits and other series of clothing. The company's comprehensive economic benefits have been ranked first among the top 100 garment enterprises in China for many years. By the end of 1998, the company had total assets of1900 million yuan, more than 5,200 employees and sales revenue of 2.35 billion yuan.

Shanshan Co., Ltd. was established in 1980, formerly known as Ningbo Yonggang Garment Factory. 1992 established Shanshan Group Co., Ltd. with five units including China Fashion Research and Design Center and Shanghai No.1 Department Store Co., Ltd. through targeted recruitment. 1995 was rated as one of the "Eight Clothing Industries in China" by China Textile Federation and China Garment Industry Corporation, ranking second.

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Shanshan can become a well-known brand in China's clothing industry because the company's decision-makers attach great importance to the significance of the brand to the economic development of enterprises and even the country. An economist said that the number of trademarks owned by a country or region, especially the number of well-known trademarks, indicates the degree of commodity economy development and economic strength of this country or region. Developed countries in the world rely on well-known trademarks and brands to establish their own economic image.

For these enterprises, it is necessary to establish their own investigation institutions or consulting institutions. In terms of personnel composition, experts from scientific research institutions and universities can be recruited according to the situation of enterprises. At present, the international business community, such as large companies in the United States, Japan and other countries have their own research and consulting institutions, relying on these institutions to make as scientific an analysis as possible of domestic and international market dynamics.

Enterprises that already have well-known product brands should establish a think tank within the enterprise, because the scale of these enterprises is generally relatively large, and if the decision fails, the losses will be huge or even impossible to clean up.