It can be transferred continuously. The trademark right is essentially a property right, which has all the characteristics of property rights, including inheritance and transferability.

1. If the holder is an individual and the registered trademark has not been transferred within one year since the death or termination of the trademark registrant, anyone may apply to the Trademark Office for cancellation of the registered trademark.

under normal circumstances, if no one applies for cancellation of a registered trademark under such circumstances, the Trademark Office should not take the initiative to intervene to cancel it.

that is to say, one year after the death or termination of a trademark registrant, within the validity period of its registered trademark, as long as no one applies for cancellation.

2. If the holder is a company, after the cancellation of the company, as long as the relevant registered trademark is still valid, it will still be a legal property, which shall be owned by its shareholders.

Extended information:

1. Where a registered trademark is transferred to another person, the transfer formalities of the registered trademark shall be handled at the Trademark Office.

2. Where the exclusive right to use a trademark is transferred due to the merger, merger or restructuring of enterprises, it shall go through the formalities for the transfer of a registered trademark at the Trademark Office.

3. If the exclusive right to use a trademark is transferred according to a court decision, the transfer formalities shall also be handled.

4. When transferring a trademark, you need to transfer the similar trademark at hand.

to transfer or transfer a trademark, an application for transfer/registration of a trademark should be filled in.

from September 15th, 22, a trademark that has been applied for but not yet registered may also apply for assignment or transfer.

Baidu encyclopedia-trademark transfer