Oddly enough, the products endorsed by Jackie Chan over the years have either gone bankrupt or closed down, and almost none of them has been spared. For this reason, Jackie Chan won the title of "Advertising Killer" in one fell swoop, and he has not been able to take off this hat over the years. As early as 1928, the 16th generation head of the "Traditional Chinese Medicine Family" opened a small handicraft workshop to secretly make beauty and hair care products. When Chen Qiyuan, the 19th generation leader, this handicraft inheritance had not disappeared; because he happened to catch up with the era of economic development, Chen Qiyuan simply established "Guangzhou Bawang Cosmetics Co., Ltd.", using ancestral secret recipes and advanced Using technological equipment, Chen Qiyuan developed "Bawang Shampoo" with more significant hair care effects!

The second step after product development is naturally marketing. Chen Qiyuan, who is well versed in this, invited Jackie Chan to endorse his Bawang shampoo in order to accelerate the pace of the brand industry. Jackie Chan was already a domestic first-line star at that time, and even quite famous internationally, so the appearance fee was naturally astronomical. Jackie Chan's sky-high publicity did not disappoint Chen Qiyuan. Sales of Bawang Shampoo, which has a celebrity effect, have soared repeatedly and even won the honorary title of "China's Famous Trademark"!

Before he endorsed Bawang Shampoo, but this brand of shampoo came out with news of various product quality problems one after another, and the brand's image plummeted. As a result, it was later refuted that someone maliciously slandered Bawang Shampoo. , but its sales decline is irreversible. In this way, after Jackie Chan endorsed Bawang Shampoo, this product was reduced from a nationally famous brand to a product that no one cares about now.