A novice opens a Taobao shop and has no business, which is a problem that most novice store managers will encounter, but we can't wait for customers to come. Pies don't fall from the sky. We must take the initiative. The following e-commerce knowledge network Bian Xiao tells you what we should do when Taobao's new store has no business!

What if there is no business in Taobao's new store?

It is necessary to promote Taobao shop and make it famous. When online stores become famous, people will come to shop and browse. Store managers must learn how to optimize online stores and attract customer traffic for Taobao stores. It is skillful to do optimization, and it needs the right medicine to be effective, otherwise it is a waste of time and energy. To optimize, do Taobao shop must do the following steps.

How to optimize the novice Taobao shop?

1, how to optimize product labels

Baby title optimization is an essential optimization, because baby title optimization can bring free traffic to products. What is free traffic? When a buyer searches for our products on Taobao, as long as our title matches the buyer's search words. Then Taobao will push our products to buyers, and then there will be clicks or deals.

2. Shop picture optimization

In addition to optimizing the baby title, we should also optimize the main picture, detail page and online shop decoration of the product. Both should be optimized, and the main product map and detailed page should be optimized in place. The reason is that if the product title optimization has been completed, but the pictures are not beautiful and the products of the peers are better, then the click-through rate of the products of the peers may be higher than ours.

There are many such cases. After all, we are opening a shop online. Customers can see the products directly without opening a physical store. It would be much better if we could see the products. If you can't see it, show the picture well.

3. Online shopping through train optimization

When we choose to drive through train, many people don't know how to choose keywords. Many people prefer cheap words or hot words, but here I recommend a keyword selection method, which is the ratio of heat to unit price. The higher the proportion, the higher the price of keywords. If the heat is reasonable and the proportion is high, make a bold choice. (Pay attention to the e-commerce knowledge network for more e-commerce information)