Because of infringement of the intellectual property rights of the original author. The cartoon "Shuke and Beta" is one of the unforgettable classics for many people born in the 80s and 90s. Its original author is the fairy tale king Zheng Yuanjie. Because a few years ago, a reader asked Zheng Yuanjie whether Shukbeta rat food was produced by his company. Later, this matter attracted Zheng Yuanjie's attention. After understanding the situation, Zheng Yuanjie discovered that the well-known IP of Shukebeta was registered as "Nanjing Shukebeta Pet Products Co., Ltd.". The company is mainly engaged in the professional production of raw materials such as bird food, cat food, dog food, fish food, and mouse food. Processing, thus starting the road to rights protection. He authorized Beijing Pipilu General Mobilization Culture Technology Co., Ltd. to report and complain to the Nanjing Municipal Administration for Market Regulation against "Nanjing Shuke Beita Pet Products Co., Ltd.", claiming that the company's name infringed on his original name of a well-known literary character "Shuke Beita" " Priority rights and interests in intellectual property rights. After two years, the rights protection was finally successful. This month, the Nanjing Municipal Administration for Market Regulation issued the "Decision on Correction of Unsuitable Enterprise Names", which means that although the name of Shukebeta Company was registered in accordance with relevant procedures, Shukebeta Company subjectively had the intention to infringe, and objectively Caused misunderstanding among the relevant public. On the day the ruling is issued, the Administrative Approval Bureau of Nanjing Jiangning District will use the unified social credit code of Shukbeta Company to replace its name and make it public through the National Enterprise Credit Information Publicity System.

Therefore, if a trademark is registered in bad faith and causes losses, the right holder can file a civil lawsuit in accordance with the Trademark Law, Anti-Unfair Competition Law, etc., requesting the other party to stop the infringement, eliminate the impact, and compensate loss. For enterprises, when encountering malicious registration, they must actively use legal weapons to defend their rights. At the same time, they must strengthen trademark awareness, focus on defensive registration, and strengthen dynamic monitoring of trademarks to nip malicious registration in the cradle.