according to my understanding: in this topic, if the brand is equal to the trademark right, it is the intangible assets of the enterprise; If the brand is closely related to goodwill, it is not an intangible asset of the enterprise.
question 2: are the brands created by enterprises intangible assets? The brand created by the enterprise belongs to intangible assets, but it can't be measured, so it can't be recorded. It reflects that
the franchise leased from operation is not intangible assets, but it is leased from others because of punishment.
I hope it can help you
Question 3: Does the brand belong to intangible assets in accounting standards? Although the brand has profitability, it can only belong to goodwill, not intangible assets.
question 4: why is a brand an intangible asset? First of all, the establishment of brand has become an important means for enterprises to enter and participate in market competition. It is an indisputable fact that brand as an intangible asset has been widely accepted by enterprises. In a word, brand is the concentration and generalization of intangible assets of an enterprise, the evidence of an enterprise's overall quality and strength, and the symbol of its popularity and reputation, which plays an important role in exploring markets, capital expansion and team cohesion. The president of the American Coca-Cola Company once said a classic saying: "If a big fire burns up Coca-Cola, I can make another Coca-Cola the next day!" This is the value of Pingeng, and this is the power of intangible assets!
question 5: is the trademark right an intangible asset? Intangible assets include trademark right, patent right, non-patented technology, land use right, copyright and franchise.
Question 6: Why don't the brands generated within the enterprise belong to intangible assets? Only when the intangible assets meet the following conditions can they be confirmed:
1. The economic benefits related to the intangible assets are likely to flow into the enterprise;
2. The cost of this intangible asset can be measured reliably.
the self-created goodwill of an enterprise, as well as the internally generated brands, newspaper names, etc., should not be recognized as intangible assets.
the brand generated within an enterprise is not an intangible asset because the cost of the intangible asset cannot be reliably measured.
question 7: should brand value be included in intangible assets? what is the basis? Brand value is immeasurable and unrecognizable, belonging to goodwill, which used to be an intangible asset, but it is not an intangible asset in the new accounting standards.
question 8: accounting: is there a difference between an enterprise's own brand and trademark right? Don't they belong to intangible assets? Because their own brands are not identifiable, they should not be recognized as intangible assets in the financial statements of a single company.
For details, please refer to:
Explanation of Accounting Standards for Business Enterprises (21) Chapter VII Intangible Assets
I. The concept and basic characteristics of intangible assets
Intangible assets refer to identifiable non-monetary assets that are owned or controlled by enterprises and have no physical form. Compared with other assets, intangible assets have the following characteristics:
(1) Intangible assets do not have physical form
Intangible assets usually show some rights, some technology or some comprehensive ability to obtain excess profits, and they do not have physical form, such as land use rights and non-patented technology. Although tangible assets such as fixed assets can also bring economic benefits to enterprises, their ways of bringing economic benefits to enterprises are different from those of intangible assets. Fixed assets bring future economic benefits to enterprises through the wear and tear of physical value, while intangible assets bring future economic benefits to enterprises largely through their own technological advantages.
the existence of some intangible assets depends on the physical carrier. For example, computer software needs to be stored on disk. However, this does not change the characteristics that intangible assets do not have physical forms. When determining whether an asset containing intangible and tangible elements belongs to fixed assets or intangible assets, it needs to be determined by judgment, usually based on which element is more important. For example, when computer-controlled mechanical tools can't run without specific computer software, it means that the software is an indispensable part of related hardware and should be treated as a fixed asset; If computer software is not an indispensable part of related hardware, it should be accounted as intangible assets.
(II) An intangible asset is identifiable
If it meets one of the following conditions, it is considered identifiable:
1. It can be separated or divided from the enterprise and can be used for sale or transfer alone, without disposing of other assets in the same profit-making activity
, indicating that the intangible asset can be identified. In some cases, intangible assets may need to be used together with relevant contracts for
sale and transfer, etc. In this case, intangible assets are also regarded as identifiable assets.
2. arising from contractual rights or other legal rights, regardless of whether these rights can be transferred or separated from the enterprise or other rights and obligations. For example, the franchise right obtained by one party through signing a franchise contract with the other party, the trademark right and patent right obtained through legal procedures.
If an enterprise has the right to obtain the future economic benefits generated by an intangible asset and can restrain other parties from obtaining these benefits, it shows that
the enterprise controls the intangible asset. For example, if the technical knowledge that will generate economic benefits is protected by legal rights such as copyright and trade agreement (if allowed) or employees' statutory duty of confidentiality, it means that the enterprise controls the relevant interests.
Customer relationship, human resources, etc., because the future economic benefits brought by the enterprise cannot be controlled, do not meet the definition of intangible assets, and
should not be recognized as intangible assets.
internally generated brands, newspaper names, mastheads, customer lists and substantially similar project expenditures cannot be distinguished from the development costs of the whole business. Therefore, such items should not be recognized as intangible assets.
(III) Intangible assets belong to non-monetary assets
Non-monetary assets refer to monetary funds held by enterprises and assets other than those to be collected at a fixed or determinable amount. Because there is no developed trading market, intangible assets are generally not easy to be converted into cash, and the situation of bringing future economic benefits to enterprises in the process of holding is uncertain, which is not an asset collected with a fixed or determinable amount, but a non-monetary asset.
II. Contents of intangible assets
Intangible assets usually include patent rights, non-patented technologies, trademark rights, copyrights, concessions, land use rights, etc.
(1) Patents
Patents refer to the exclusive rights
granted by the national patent authority to the applicant for a patent for invention and creation within the statutory time limit, including invention patents, utility model patents and design patents.
(II) Non-patented technology
Non-patented technology, also known as proprietary technology. It refers to all kinds of technologies and know-how that are unknown to the outside world, have been adopted in production and business activities, do not enjoy the protection of the law, and can bring economic benefits. Non-patented technology generally includes industrial know-how, commercial trade know-how and management know-how.
(III) Trademark Right
A trademark is a mark used to identify a specific commodity or service. Trademark right refers to the right to use a specific
name or pattern on a certain kind of designated goods or products.
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question 9: what is intangible assets? it refers to the identifiable non-goods assets owned or controlled by an enterprise without physical form.
An asset meets the identifiability standard in the definition of intangible assets if it meets one of the following conditions:
1. It can be separated or divided from an enterprise and used for sale, transfer, licensing, lease or exchange alone or together with relevant contracts, assets or liabilities.
2. From contractual rights or other legal rights, regardless of whether these rights can be transferred or separated from the enterprise or other rights and obligations.
intangible assets mainly include patents, non-patented technologies, trademarks, copyrights, land use rights, franchises, etc.
goodwill is not an intangible asset.
question 1: are trademarks intangible assets? As a mark to identify the source of goods or services, a trademark is tangible, but the trademark right is intangible. A trademark can only reflect its value if it is linked with the quality and cultural connotation of a specific commodity or service, so it is precisely a trademark right rather than a trademark as an intangible asset.