Importance:
(1) In the sense of relative significance, fictional word mark, arbitrary word mark and implied word mark can be immediately regarded as strong trademarks by consumers because of their inherent significance.
In absolute sense, only a trademark with originality and popularity is a truly strong trademark.
Weak trademark: in short, it is weak in marking and strong in narrative, and the trademark itself also represents something that actually exists and is meaningful.
Importance:
From the legal point of view, the descriptive words, trademarks, colors, sounds, smells and other trademarks in the purchase of trademarks mainly represent the characteristics of the goods themselves. In the eyes of consumers, the specific source of such goods or services has nothing to do with trademarks, and belongs to weak prominent trademark identification.
Finally, the wonderful trademark transfer platform reminds me that weak trademarks may also be transformed into strong trademarks. When buying trademarks, we must distinguish between strong and weak trademarks. The benefits brought by strong trademarks are immeasurable.