Only by maintaining its own competitive advantages and possessing its own core competitiveness can an enterprise remain invincible in the fierce market competition. An important source of an enterprise's core competitiveness is its own uniqueness, which is the soul on which an enterprise depends for its survival and development. Enterprises should establish their own uniqueness in terms of image, culture, technology, brand, products and human capital.

The core competitiveness of an enterprise generally includes three indispensable elements: resources, capabilities and systems. How should an enterprise survive? We should establish a unique corporate culture, strengthen employee training, and let employees Understand the company's business philosophy and form a unified core value.

I would like to talk about how our company can transform its competitive advantage from a personal point of view.

1. Position your own unique selling point. (The reason why consumers buy your products and services, we must reflect our own advantages through differentiation.)

2. Concentrate your business focus. (Reflect your core competitive advantages and your expertise.)

3. Comprehensive marketing of your selling points and focus.

4． Your unique selling point should be based on top quality and low cost. In addition, we must continue to innovate.

5. Establish the company’s corporate culture. Build team spirit.

6. Strengthen the training of employees, let them establish a correct outlook on life and values, and help them make their own life and career plans, so that everyone will have their own different ideals, so that they can Use different positions to maximize your potential.

7. Strive to develop more and more loyal and stable customer base. The larger the customer base, the higher the customer loyalty, the stronger the core competitiveness of the enterprise, and the more durable it will be.

Therefore, our businesses should all pay attention to their customer base. Starting from all aspects of marketing such as products, prices, channels, promotions and public relations, we strive to cultivate our own customer base to enhance our core competitiveness.

8. Establish the company’s own brand and create brand effect.

9. In fact, industry determines the future. Facing the increasingly fierce competition, our company should develop in a diversified direction. To establish the company's own end products, in fact, the current processing industry profits are very low. We must develop new products that can directly face customers' end products.

The greatest wealth of an enterprise is its "employees". The quality and ideas of a company's employees play a decisive role in the development of the enterprise. My personal analysis is why Jiayang develops so fast?

First. The overall cultural quality of Jiayang's employees is relatively strong.

Second. Employees' thoughts determine their behavior, and they must have their own outlook on life and values. They will integrate their thoughts into the behavior of the company, and they will integrate their own values ??into the development of the company, thus corresponding to the company's business philosophy. Generate the highest value for the enterprise.

Third. The industry has strong development prospects.

Fourth. Be a team player. .

Fifth. Have a complete incentive system.

Sixth. There is a clear division of labor, clear responsibilities, and everyone performs their duties.

Seventh. Every employee of the company dares to take responsibility and has the tenacious spirit to challenge difficulties.

The core competitiveness of an enterprise comes from its continuous innovation ability, its continuous innovation ability comes from its strong ability to change, and its strong ability to change is based on a strong corporate culture. The core competitiveness of an enterprise is the lifeline of an enterprise and the source of power for its operation and development. So how should we build our own core competitiveness from within the company?

Internal ways for enterprises to build core competitiveness

First of all, every employee in an enterprise from top managers to grassroots should

understand the core competition of the enterprise We should focus on the role of force strategy in market competition and pay attention to and care about the cultivation of the core competitiveness of enterprises.

Secondly, it is necessary to concentrate company resources to engage in specialized operations in a certain field, and in the process

gradually form its own expertise in business management, technology, products, sales,

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Differences from peers in many aspects such as service. In developing the differences between oneself and others in many of the above aspects, it is possible to gradually form one's own unique technologies, methods, methods, etc. that can improve the special utility of consumers, and these include It may constitute an important factor in the company's core competitiveness in the future.

Third, strengthen technological innovation. This is the key to building the core competitiveness of an enterprise.

The modern enterprise system reflects the efficiency of enterprise resource allocation, and whether this efficiency can be fully utilized depends mainly on core technology and technological innovation. For an enterprise

to form and improve its core competitiveness, it must have its own core technology.

It can be said that core technology is the core of core competitiveness.

Fourth, in terms of enterprise management, modern enterprise systems must be introduced as soon as possible to provide institutional guarantees for the establishment of core competitiveness of enterprises

. Core competitiveness grows in the company's good soil. The inability of some enterprises to survive and lack of competitiveness is largely due to the constraints of the enterprise system and the lack of competitiveness. restrictions, so enterprises must follow

the modern enterprise system requirements of "clear property rights, clear rights and responsibilities, and scientific management"

to transform and reform the enterprise system to make it more scientific and more efficient. Reasonable, more standardized and more modern, providing institutional guarantee for the cultivation and improvement of core competitiveness.

Fifth, create a unique corporate culture. A famous entrepreneur once said this: "Culture is everywhere, and your competitors can imitate everything you do tomorrow, but they cannot imitate us." Corporate culture”. It can be seen that corporate culture is a deep-seated factor that forms the core competitiveness of an enterprise. With the values ????agreed by all employees, this value will invisibly form an incentive for employees, causing them to strive for it and form a unique core competitiveness.

A person's life achievements are determined by his attitude, concepts, and self-cultivation. The success or failure of an enterprise is determined by its well-structured interests and team learning ability. Therefore, our company should focus on training, continuously cultivate talents, and truly realize the company's business philosophy.

No matter how powerful our competitors are, as long as we have our vision, our goals, our own positioning, find our differentiation, and find our core competitiveness, we can continue to do so. To become stronger and bigger.