To do a good job in corporate marketing, you must have a good marketing strategy to improve the competitiveness of the company. To this end, I have compiled 3 sample essays on college marketing graduation thesis for everyone. Welcome to read.

College Marketing Graduation Thesis Sample (1)

"Analysis of the Marketing Impact of Brand Clothing Design"

Abstract: Brand clothing design is the main component of brand clothing marketing Partly, from the perspective of brand clothing, it uses unique language symbols to express the inner spirit. Its design is different from artistic creation, and is usually affected by relevant factors such as national trademark regulations and decrees, as well as industry characteristics. At present, brand clothing design plays a driving role in marketing and directly affects the economic benefits of enterprises.

Keywords: brand clothing; design; marketing

In recent years, with the improvement of residents’ quality of life, they have put forward more stringent requirements for clothing, and the traditional clothing industry The pure processing and ordering method can no longer meet the living needs of residents. From the aspect of clothing enterprises, applying clothing design to display the cultural value of clothing can enhance the competitiveness in the clothing marketing process. However, the current competition in the clothing market is very fierce. How to give full play to the role of brand clothing design has become the focus of enterprises.

1. Clothing brand design analysis

1.1 Clothing brand name and logo

As the main components of clothing brand design, the name and logo of the clothing brand are in progress. When designing a clothing brand, you should ensure that the name and logo are concise and memorable, create a clothing brand identification system, fully demonstrate the company's business philosophy and inherent characteristics, and ensure that the clothing brand name and logo can leave a direct visual impression on consumers, thereby It enables consumers to become aware of the clothing brand, lays the foundation for the later sales work of clothing companies, and increases the marketing volume of clothing companies.

1.2 The unique style of clothing brands

The unique style of clothing brands is the key factor that effectively differentiates each clothing brand. In the process of designing the style of a clothing brand, you should ensure that the clothing brand can be deeply rooted in people's hearts and be unique. From the perspective of clothing consumers, clothing consumers often pursue personalization when purchasing clothing, and the unique style of clothing brands can effectively meet the needs of consumers. In this regard, when designing clothing brands, it is necessary to ensure the unique style of the clothing brand and use the unique style of the clothing brand to display brand clothing.

2. The function of brand clothing design in marketing

2.1 Improving the value of clothing

In the process of brand clothing marketing, brand clothing design can increase the value of clothing. In the process of brand clothing design, designers should clearly define the target consumer groups and the core value of the brand. Only by reasonably positioning the consumer groups and core values ??can the value of clothing be effectively improved, so that brand clothing can occupy a place in the fierce competition environment of clothing companies. Therefore, the design of brand clothing not only improves the core value of clothing, but also promotes brand clothing marketing. 2.2 Improve the status of clothing The design of brand clothing can effectively improve the status of clothing brands in the clothing industry during the marketing process. From the perspective of clothing companies, brand design is very critical to the development of clothing companies. When designing brand clothing, designers can use advanced basic marketing theories to complete the design to ensure that the design of brand clothing meets the needs of clothing companies, so that brand clothing can stand out and occupy a higher position in the clothing market.

2.3 Satisfy consumer requirements

The design of brand clothing should be designed to meet consumer requirements, comprehensively analyze the relevant consumption requirements and consumption awareness of consumers when purchasing clothing on a daily basis, and ensure that the brand Clothing marketing has a broad market. From the aspect of brand clothing marketing, it is necessary to strengthen the uniqueness of brand clothing design, meet the special target needs of consumers, fully demonstrate the uniqueness and highlights of brand clothing, and achieve brand clothing marketing goals. Therefore, when marketing brand clothing, we should give full play to the design function of brand clothing, guide consumers to pay for the brand, and further expand the economic benefits of clothing companies.

3. Strengthen brand clothing design countermeasures in marketing

3.1 Establish value awareness of clothing brands

Brand value awareness under brand clothing design is crucial. Establishing brand value awareness can give full play to the brand clothing design function in the clothing marketing process. At the same time, when marketing clothing, establishing brand awareness and making marketers aware of the criticality of brand clothing can enable clothing marketing staff to fully convey the value awareness of brand clothing to consumers during the clothing marketing process, thereby Consumers will become dependent on branded clothing, which directly affects consumers' purchasing intentions. In addition, when designing brand clothing, in order to establish brand value awareness, it is necessary to grasp the direct link between consumers and the brand, and through brand positioning, brand impression, brand culture and other related brand awareness values, improve the consumer group's awareness of brand clothing when purchasing brand clothing. Recognizability.

3.2 Refining the core value of a clothing brand

Refining the core value of a clothing brand is a key and difficult point in brand marketing. For giving full play to the design function of brand clothing in the clothing marketing process, effectively refining the core value of the brand can strengthen the marketing efforts of brand clothing to a certain extent. From the perspective of brand clothing marketing, all aspects of scientific research should be conducted to refine the core value of the clothing brand, and in the marketing of brand clothing, a brand core value that is highly differentiated and infects the consumption consciousness of consumer groups should be gradually produced. However, we must pay attention to the importance of brand clothing design in the process of brand clothing marketing to ensure that the corresponding core value of brand clothing can run through all processes of clothing marketing, so that consumer groups can deeply feel the core value of the clothing brand.

3.3 Balance clothing brand design and marketing

Brand clothing design and brand clothing marketing complement each other, effectively balance brand clothing design and marketing content, and give full play to the role of brand clothing design in the clothing marketing process main countermeasures. For brand clothing companies, whether they pay attention to brand clothing design on the one hand, or brand clothing marketing on the other, these all restrict the rapid development of brand clothing companies. Therefore, it is necessary to reasonably balance brand clothing design and brand clothing marketing, and create a scientific coordination system for brand clothing design and brand clothing marketing, so as to give full play to the role of brand clothing design.

4. Conclusion

As a comprehensive project, brand clothing marketing is long-term and complex. Design and marketing are important sources and driving forces for the development of clothing brands. Therefore, when marketing brand clothing, we should establish brand awareness, effectively refine the core value of brand clothing, reasonably balance brand design and marketing, perfectly integrate design and marketing, effectively play the important role of brand clothing design in brand clothing marketing, and promote The rapid development of clothing enterprises.

References:

[1] Qiu Xiaomei. Exploring the road of branding for small and medium-sized garment enterprises in Shaoyang [D]. Hunan Normal University, 2014.

[ 2] Wu Peng. A brief discussion on the impact of differentiation of knitted women's clothing products on brand upgrading [D]. Jiangnan University, 2011.

[3] Du Bin. Research on the application of animation images in clothing brand promotion [D] . Zhejiang University of Science and Technology, 2012.

[4] Yang Fan. On the display design expression of clothing brand image [D]. Anhui Engineering University, 2012.

College Marketing Graduation Thesis Sample (2)

"Planning and Design of Marketing Simulation Experiment Project"

Abstract: This article analyzes the current situation of the experimental project of the "Marketing Simulation Experiment" course, and then points out the students' Based on the learning needs in the experiment, the overall ideas for the planning and design adjustment of the "Marketing Simulation Experiment" course experimental project are put forward, and finally the content design issues of the "Marketing Simulation Experiment" course experimental project are discussed.

Keywords: Marketing Simulation Experiment; Experimental Project; Design

The "Marketing Simulation Experiment" course is an important professional independent course for senior students majoring in marketing. Experimental course.

This course requires students to comprehensively apply the marketing professional knowledge they have learned, analyze and solve specific marketing problems in a simulated and close to real marketing environment, complete decisions on marketing strategies, and at the same time obtain the consequences of relevant decisions. Since this course requires students to comprehensively use marketing knowledge to solve problems, by studying this course, on the one hand, the key marketing knowledge that students have learned can be sorted out and strengthened to form a system; on the other hand, by studying this course, students can By using it, you can feel the real market competition and antagonism, which can play an important role in cultivating students' overall marketing thinking ability, improving their ability to analyze and solve problems, training their practical operation ability and cultivating their teamwork ability. Although the experimental project system of the "Marketing Simulation Experiment" course has been continuously modified, improved and perfected, the external market environment is changing, students are changing, learning needs are increasing, and the experimental environment is adjusting. If the experimental course can inspire In order for students' learning interest to play its due role, it is necessary to make new planning and design adjustments to the experimental projects of the course in a timely manner.

1 Current status of the experimental project of the "Marketing Simulation Experiment" course

The establishment of the experimental project of our school's experimental course has gone through two stages. First, eight experimental projects including SWOT analysis, corporate marketing goal determination, and 4P strategy were launched based on a single Nanjing Shige marketing simulation software. Later, the consumer behavior laboratory, customer satisfaction software and CATI software platform were integrated to form the so-called comprehensive experimental course. The earlier experimental project design was only based on Nanjing Shige Software, which had an earlier version and had no subsequent updates. Although the entire experimental project was divided into eight projects, they were actually just the marketing aspects involved in the software platform. The strategy and strategy content are only divided into different modules. More importantly, the simulation level of the software is not very high, and the software operation has no possibility of expansion, which affects the attraction of the experimental project to students and the training of students' knowledge and ability.

The establishment of the experimental project in the latter stage took into account the actual situation such as the full utilization of several existing software platforms, the adjustment of the class hours of this experimental course, and the higher requirements for students’ comprehensive quality training. The original Nanjing Shige The eight experimental projects involved in the experimental software were adjusted to ten experimental projects, and two new experimental projects were added: customer satisfaction survey and CATI telephone survey training. This resulted in the formation of a comprehensive and independently developed experimental course.

This adjustment has changed the original shortcomings of scattered and isolated experiments, and combined various experimental projects into a whole experimental course, so that the experimental course covers some important knowledge points of the marketing major. , and at the same time, the construction of experimental teaching resources for this experimental course was carried out, thereby achieving the purpose of optimizing the course talent training model and improving the experimental teaching effect. However, in general, since the above experimental projects are based on several existing software designs, the data, interfaces, functions and original intentions of the software design of each software platform are not unified, and they cannot be compatible with each other. The logical connection is not strong, and there is no in-depth exploration and design of the above-mentioned experimental projects to cultivate students' quality and ability. Although the course has designed five experimental projects and formed a complete experimental content system, it is essentially a collection of forms. Shensan is not well optimized and integrated. The survey results for marketing majors also show this. For example, more students believe that the reason why their desired abilities have not improved is related to simulation software and experimental conditions.

2. Students’ needs in learning this experimental course

Teaching serves students. Before adjusting and designing existing experimental projects, it is necessary to understand students’ needs for existing experiments. Only by providing opinions and suggestions on courses and experimental projects and identifying the problems can we ensure that the adjusted experimental projects can effectively adapt to new needs and effectively cultivate students' professional abilities. In a survey of marketing major students, we found that students believed that the ideal "Marketing Simulation Experiment" course should mainly consider including market research, environmental analysis, STP strategy and marketing mix strategy. The number of choices exceeded 100, which means that most students chose these answers among the 144 questionnaires with options.

In terms of ability training, students believe that the ideal "Marketing Simulation Experiment" course should mainly consider the ability to collect and analyze market information, formulate marketing strategies, and practice marketing operations. It can be seen from this that the content involved in the knowledge and ability training that students should include in the "Marketing Simulation Experiment" course is an important part of the professional knowledge and ability structure. Then in the design of experimental projects, the establishment of each experimental project should fully reflect the relevant knowledge and ability training content, and should ensure the logical connection and continuity between each experimental project in terms of knowledge and ability training, and ensure that The effectiveness of experimental projects in training knowledge and abilities. According to another survey, students believe that the "Develop a Marketing Plan" module in the existing simulation software is more helpful to students in improving their abilities through experiments, accounting for the largest proportion, followed by the SWOT analysis module. For areas where simulation software is not ideal in improving students' abilities, we should fully tap its potential, or we should try to supplement it through other platforms.

3 The overall idea of ??the planning and design of the experimental project of the "Marketing Simulation Experiment" course

3.1 Integrate relevant platform resources to increase the simulation level of the experimental project and improve the attractiveness of the experimental content

Our school’s marketing-related experimental software resources have different procurement sources, different procurement backgrounds, and different software functions. Although there are still various problems in integrating these software into the "Marketing Simulation Experiment" course, in the future, for experimental projects The planning and design can still only be based on these existing platform resources, and it is impossible to tear everything down and start over. Before new software resources are replaced, our experimental project planning and design must be based on integrating various existing software platform resources. This is a basic principle. Students' learning status and learning effects in experiments are deeply affected by the experimental content. When designing experimental projects, we must find ways to improve case selection, experimental grouping, time setting, parameter adjustment, teacher organization, implementation and guidance, etc. The enthusiasm and initiative of students to participate in experiments can improve the attractiveness of experimental projects and increase the degree of simulation of experimental projects.

3.2 Strive to realize the scenario-related design of experimental projects

Since the existing experimental project system is planned and designed based on several different software platforms, there are logical connections between experimental projects Problems such as looseness and incompatibility. A better solution is to introduce realistic scenario clues that are compatible with the experimental content and software platform function modules in the experiment, and intersperse each experimental project with scenario clues, so that students can follow each experimental project and have clear thinking and improved knowledge and ability. The training is reasonable and enhances the simulation degree and attractiveness of the experiment.

3.3 Mining professional knowledge and ability content in relevant modules of experimental software

Existing software platforms are often a complex involving various professional knowledge and ability training, and the software operation interface Various functional operations on the software platform are also integrated. When planning and designing experimental projects, we should pay attention to exploring various contents on the software platform based on your intention to train students' knowledge and abilities to form a relatively independent and complete experimental project. modules to provide specialized training to students. For example, the SWOT analysis part in marketing simulation software can be designed as an experimental project for special training to achieve strengthening effects.

3.4 Adjust the implementation form of experimental project teaching

Students are generally more interested in the implementation form of experimental organization such as sand table exercises and teaching training, but are not very interested in computer software simulation. The main form of experimental teaching in our course happens to be computer software simulation. In order to enhance students' interest in learning, we can activate the course teaching implementation form by interspersing similar case explanations during the computer software simulation process, and adding practical experimental projects to the computer software simulation experimental projects for sand table exercises and teaching training. Reduce students' resistance and enhance the attraction of experimental projects to achieve the purpose of improving the effect of experimental teaching and increasing students' interest in learning.

4 Design of the content system of the experimental project of the "Marketing Simulation Experiment" course

Based on the above experimental project design ideas, considering students' learning needs, and combining the existing experimental conditions and experimental environment of the school, The overall adjustment of the experimental project planning and design of this experimental course includes marketing dynamic simulation, customer satisfaction research and telephone surveys. Experimental contents such as questionnaire design and data collection, focus group discussions, and secondary data collection have been added. Each experiment has been well designed. Logical connections between projects and adjust the teaching arrangements of each experimental project. The specific situation is as follows: First, the marketing dynamic simulation experiment is retained as a comprehensive training of students' professional abilities, but it is adjusted to three experimental projects: understanding simulation software, SWOT analysis, and overall marketing plan formulation. This is mainly due to the requirements for experimental hours of the course and the connection between this part and subsequent experimental projects.

This part mainly emphasizes comprehensive training for students from an overall perspective, allowing students to have a comprehensive understanding and experience of the marketing framework, comprehensive application of marketing knowledge, and practical operations. Secondly, regarding the important contents such as market survey, market research analysis, and customer satisfaction involved in marketing dynamic simulation, teachers should guide students in a timely manner so that their ideas can be transferred to the special training on marketing simulation in the second half of the course, that is, Using customer satisfaction measurement as a clue, experiments such as qualitative research on customer satisfaction and quantitative research on customer satisfaction were conducted successively.

Among them, the qualitative research on customer satisfaction involves the collection of secondary data, focus group discussions, questionnaire testing and modification and other questionnaire design experiments; the quantitative research on customer satisfaction also involves telephone surveys, intercepted questionnaire interviews, and online questionnaires. Publishing, calculation and discussion of customer satisfaction results, course paper writing and other experimental contents. In this way, we can use a complete scenario clue?Comprehensive corporate marketing simulation?Customer satisfaction survey, market survey and research analysis special training?Questionnaire design and data collection?Course paper writing and completion experiments?to string together the school's existing Experimental software resources increase the logical connection between each software platform, and at the same time enhance the simulation level of the experiment through scenario design, thereby increasing the attractiveness of the experimental project, increasing students' learning interest, and improving learning effects. Moreover, the entire experimental course includes both comprehensive training and important special training, which is more effective for cultivating students' knowledge and abilities.

5 Conclusion

Any experimental software resources cannot be completely consistent with the teaching needs of specific majors in specific schools, not to mention that students’ learning needs continue to change, experimental requirements are constantly improving, and experimental The environment is also constantly changing. In order to adapt to the new situation, improve the attractiveness of experimental projects, and increase students' interest in learning, it is necessary to adjust the planning and design of experimental projects. However, these planning and design adjustments can only be based on the constraints of the existing experimental environment, considering the learning needs of students, integrating and utilizing various experimental platforms, designing reasonable scenario clues, improving the simulation level of experiments, and developing experimental projects containing professional knowledge. , Reasonable use of various experimental project teaching implementation forms can truly change the unfavorable situation faced by experimental courses, give full play to its due functions, and maximize the professional quality and ability of students participating in experiments.

College Marketing Graduation Thesis Sample (3)

"Marketing Ideas under the Reform of Electric Power Enterprises"

Abstract: In recent years, with the continuous development of society, , the power industry is developing relatively quickly. Against this general environmental background, electric power companies are developing relatively quickly and their development prospects are relatively optimistic. However, there are also some problems in the process of rapid development of electric power enterprises, which force electric power enterprises to carry out reforms in order to better adapt to the development of the socialist market economy. There are many contents in the reform of electric power enterprises, including both technical reform and management reform. Marketing strategy is one of the key contents of the reform of electric power enterprises and is of great significance to the development of electric power enterprises. Combined with the actual development situation of electric power enterprises, this paper analyzes and studies the marketing strategies that electric power enterprises should adopt under the current environmental background, hoping to be helpful to the development of electric power enterprises.

Keywords: electric power enterprises; reform; marketing

The rapid development of the market economy has increased competition among electric power enterprises. If you want to survive in the fierce market competition, you must carry out reforms to adapt to the development of the market economy.

The reform of electric power enterprises has been going on since the implementation of the reform and opening up policy, and has gone through a process from shallow to deep. We are now in a critical period of reform of electric power enterprises. As the reform of electric power enterprises continues to deepen, problems in the marketing of electric power enterprises have gradually emerged. How to solve the problems existing in the marketing strategies of electric power enterprises and improve the effectiveness of marketing strategies of electric power enterprises? Scientificity has become a key issue that people pay attention to. Therefore, it is very necessary to conduct research on the marketing strategies of electric power enterprises. This article will start by introducing the current situation of my country's power enterprise marketing, analyze the existing problems in the marketing strategies of my country's power enterprises, and propose the marketing strategies that should be adopted in the context of power enterprise reform.

1 Analysis of the Current Situation of Marketing of my country’s Electric Power Enterprises

With the continuous development of my country’s social economy, people’s demand for electric energy is increasing, thus increasing the economic impact of power enterprises benefit. But at the same time, people's requirements for electric energy are becoming higher and higher, which forces power companies to carry out reforms to meet people's usage requirements and conform to the development trend of the times. Against this background, electric power companies have entered a period of reform. As the reform work of electric power enterprises continues to deepen, managers within electric power enterprises have gradually realized the impact of marketing strategies on enterprises, and have increased their emphasis on marketing strategies of electric power enterprises. In fact, with the continuous improvement of my country's market economy, all walks of life have begun to realize the importance of corporate marketing strategies. Marketing strategies will directly affect the economic benefits of enterprises, and then affect the competitiveness of enterprises in the market. At this stage, power companies are becoming more and more independent, and the state has also provided a lot of policy support during the development process. Under the new market situation, power companies also realize that the main task of the company is to increase corporate benefits. One of the main ways to increase corporate efficiency is to conduct reasonable marketing. Reasonable marketing strategies can not only improve the economic benefits of enterprises, but also promote the further development of power enterprises, allowing them to survive in fierce market competition.

2 Problems existing in the marketing strategies of my country's electric power enterprises

Judging from the actual development of electric power enterprises, the problems existing in the marketing strategies of electric power enterprises are mainly reflected in the following three aspects: aspects. First, the electricity market is unevenly distributed. With the continuous development of my country's social economy, people's electricity consumption continues to increase during production and life, which has caused peak electricity consumption in many areas, resulting in insufficient power supply, affecting people's normal production and life. In this case, in order to meet people's electricity needs, power companies must increase supply. However, power companies mainly solve the problem of power shortage in developed areas. For those economically underdeveloped areas, the phenomenon of insufficient power supply is still more serious, and power outages and outages often occur. However, power companies have not paid much attention to the power consumption issues in these underdeveloped areas.

The uneven distribution of the power market not only affects the normal life of people in some areas, but also affects the further development of power companies; secondly, the internal management of power companies lacks standardization. The situation of electric power enterprises is relatively special. One of the main contents of electric power enterprise management is financial management. Good financial management can not only maintain the normal operation of the enterprise, but also help improve the accuracy of corporate decision-making. However, many power companies now have problems with non-standard financial management, which not only affects the efficiency of financial management, but also makes it difficult to accurately judge the market, which in turn affects the investment decisions of power companies; thirdly, there is a gap between power prices and the market. Big deviation. At present, many power companies focus on improving the power network system, thus ignoring practical issues such as power prices. At present, there are still relatively big problems in the pricing plans of my country's power companies, which are mainly reflected in two aspects. On the one hand, there is insufficient understanding of the market and unreasonable pricing. On the other hand, the differences between regions are not recognized and pricing is inaccurate. Problems in the pricing of electric power companies also affect the formulation of corporate marketing strategies, making marketing strategies more unreasonable.

3 Marketing strategies that should be adopted under the reform of electric power enterprises

In view of the major problems in the marketing strategies of electric power enterprises, reasonable solutions must be taken. First, a marketing strategy should be formulated that is consistent with the actual situation of power companies.

The marketing strategy of electric power enterprises is an important reference standard for formulating marketing strategies and will directly determine the rationality of marketing strategies. Electric power enterprises should determine the tasks of the marketing department layer by layer based on the formulated marketing strategy. The first is the decision-making level. The main task of the decision-making layer is to formulate marketing strategies and supervise and manage the implementation of relevant functional departments to ensure that the enterprise is in normal operation. At the same time, the connection between the enterprise and the external market should also be strengthened so that it can adapt to market changes in a timely manner; second, it is the relevant functional departments. Each functional department is at the middle level in the enterprise and has relatively heavy tasks. On the one hand, we need to communicate with decision-makers to better understand the company's marketing strategy. On the other hand, they must communicate with grassroots employees and pay attention to changes in user needs; third, they are marketers. Marketers are the direct executors of corporate marketing strategies, and their professionalism will directly affect the implementation of the final marketing strategy.

Therefore, it is necessary to improve the professional level of marketers. Completing the above work is equivalent to reorganizing the internal marketing management system of the power company to make it more standardized. Secondly, communication with customers should be strengthened to understand their needs. The main target of marketing is customers. Only by fully understanding customer needs can we formulate marketing strategies that conform to the actual market conditions. However, judging from the current situation, there is relatively little communication between power companies and customers, which affects the power companies' judgment of the market, and in turn affects the relevant decisions of power companies. Therefore, it is necessary to strengthen communication with customers. For example, you can organize customer meetings to understand customer needs face-to-face. Finally, the national electricity market should be improved. Different regions have different demands for electricity. When paying attention to the demand for electricity in developed regions, power companies should also pay attention to the demand for electricity in underdeveloped regions. In order to avoid wastage of resources, power companies can divide customers into different types according to the actual conditions of the region and adopt different power supply strategies. At the same time, different marketing strategies can also be formulated according to regional differences to maximize corporate economic benefits.

4 Conclusion

In short, in the context of power enterprise reform, the formulation of power enterprise marketing strategies has a greater impact on the development of electric power enterprises. Therefore, power companies should pay more attention to marketing strategies, formulate reasonable marketing strategies, improve the economic benefits of power companies, and enable power companies to develop better.

References

[1] Guo Suiyan, Liang Yuqi. Analysis of electric power marketing concepts and strategies [J]. China Electric Power Education, 2012, 36: 117-118.

[2] Zhang Fengyi. Establishing new marketing concepts and implementing new marketing strategies to analyze the current situation and marketing strategies of power marketing under the new situation [J]. China Business (First Half), 2010,05:155-156.

[3] Liu Bangwei. The role of electric power marketing strategy and quality service [J]. China New Technologies and New Products, 2016,01:171-172.