In the era of intellectual property rights, the importance of trademarks has been well known to all enterprises, and trademarks have become intangible assets of enterprises. But what happens to trademarks if the company goes bankrupt?

Due to the particularity and importance of trademarks, the trademark transfer industry is also developing continuously. During its development, high-priced trademark transactions occurred. Don't be lucky. In fact, high-priced trademark transactions are nothing new. However, not all trademarks can be transferred at a high price, so which trademark can be sold at a high price?

Currently, the prices of trademarks on the market vary widely. When it comes to distinguishing the quality of trademarks, many people rely on "feeling", but in fact, the value judgment of a trademark can still be traced.

First look at the categories. As we all know, there are 45 categories of trademarks. In the case of the same name, there may be different fates because of different categories. No matter how good the name is, it needs a category to back it up.

Generally speaking, which categories are more popular should be analyzed based on the current entrepreneurial environment, but food, clothing, housing and transportation are always the mainstream choices. Category 25 clothing, shoes and hats, Category 29 food, Category 30 convenience food, Category 33 alcohol, Category 43 catering and accommodation, and Category 35 advertising sales trademarks are all “popular commodities”. When the transaction is also optimistic, the price will naturally rise.

Second, reputation. While the match of name and category is important, sometimes fame plays a big role.

Some companies and individuals can often find inspiration and creativity from cultural assets such as historical celebrities and popular idioms, which adds a lot of value to trademarks.

Third, the use of a trademark is very different from an unused trademark. After use, especially after using a famous trademark, it carries the reputation of the market and consumers. Transaction value is higher.

If the trademark is a well-known trademark or has various certificates, there will be a brand premium, and the transaction price will not be cheap.

The fourth is to see if it is complete. According to the provisions of the Trademark Law, you can choose 10 categories for trademark registration, but during the application process, some categories may be rejected. In the end, although the registration certificate was obtained, the application The scope has also been significantly reduced and the key category has not even been obtained yet. The value of such trademarks is greatly reduced.

Similarly, if a trademark is registered for more than one of the 45 categories, then its value will also be more than one category because there are more projects that can be expanded in the future. The price will be higher.

So is it better to choose trademark registration or purchase?

Whether to register or purchase a trademark is a question that companies often consider, and there is no standard answer. But what we can be sure of is that whether it is trademark registration or purchase, it should be sooner rather than later. As the number of trademark registration applications increases every year, the trademark rejection rate is also getting higher and higher. In particular, word trademarks, as a non-renewable resource, are very important to enterprises. If you have any doubts or difficulties about trademark registration, you can consult Bajie Intellectual Property Trademark Agency for entrustment of trademark-related matters!