Joining Taobao is reliable. By joining a well-known brand, you can use its brand, trademark, operating system, etc. to improve the popularity and credibility of the online store, thereby attracting more customers. At the same time, you can get technical support, marketing and other support, which will help to better to operate an online store. However, choosing a franchisee requires paying a certain franchise fee, deposit and other fees. When choosing to join Taobao, you need to consider carefully, choose a regular brand and channel, and understand the specific details and fees of the franchise before signing the contract to avoid being Unscrupulous merchants cheat.