Legal subjectivity:

The first thing is to apply for patents, trademark registrations, software copyrights, etc., and protect your rights through legal means. These are important evidence for future rights protection. Secondly, you need to Monitor industry information and resolutely stop any infringement of intellectual property rights. Enterprises are the main creators and users of intellectual property rights, and are also the main force in intellectual property protection. Chinese enterprises and entrepreneurs have the obligation and responsibility to consciously assume the historical responsibility of enhancing independent innovation capabilities and strengthening intellectual property protection. Starting from me, starting from now, enhance political awareness and act in a unified manner. : 1. Enhance awareness of intellectual property protection. Comply with relevant international conventions on intellectual property protection and our country's laws and regulations, follow common international trade rules, and abide by contracts and commitments between enterprises regarding intellectual property protection. We not only respect the intellectual property rights of others, but also pay attention to the protection of our own intellectual property rights. Through full cooperation with the international community, we can win the honor and dignity of Chinese enterprises and entrepreneurs. 2. Improve the independent innovation mechanism of enterprises and actively carry out independent innovation activities. Only by vigorously developing key technologies and core technologies with independent intellectual property rights and possessing more independent intellectual property rights in the field in which the enterprise operates can we get rid of the weak status of being controlled by others, become economically competitive, and enjoy respected international influence. To this end, we must speed up the formulation of corporate intellectual property strategies, learn from others while basing ourselves on independent innovation, and improve corporate intellectual property creation, application and protection capabilities. 3. In daily production and operation activities, act strictly in accordance with the law. Do not infringe other people's intellectual property rights; do not misappropriate other people's patented technology; do not manufacture, use, sell, or disseminate counterfeit products; do not misappropriate or imitate other people's trademarks, product logos, and designs. 4. Resolutely fight against illegal acts that infringe on others' intellectual property rights, actively report illegal acts involving intellectual property rights, and actively cooperate with the government to contain, investigate, and crack down on intellectual property rights violations. 5. Actively participate in social activities that promote the protection of intellectual property rights, and work with all sectors of society to commit to the healthy development of intellectual property rights. Earnestly fulfill the social responsibilities related to intellectual property rights, enhance the awareness of intellectual property protection in the whole society, and make contributions to effectively promote the development of intellectual property protection in my country. Legal objectivity:

my country's "Patent Law of the People's Republic of China", "Trademark Law of the People's Republic of China", Copyright Law of the People's Republic of China and other laws and regulations have been promulgated successively , providing a legal basis for the intellectual property protection of various enterprises. 1. Patent protection There are three types of patents: invention patents, utility model patents and design patents. The patent rights enjoyed by the patentee mainly include the right to manufacture, the right to use, the right to sell, the right to sell, the right to import, the right to transfer and the right to license. Patent rights also include prohibition rights, waiver rights, marking rights, etc. Invention patents are protected for 20 years, and utility models and designs are protected for 10 years. Applying for a patent has the following benefits: 1. Obtaining monopoly rights: The patentee can directly prevent corresponding competition from business rivals and obtain higher profit returns. 2. Earn royalties: For a patent, even if there is no immediate market demand, it is likely that people will realize the use of the patent in the future and be willing to pay royalties. The American Xerox Company invented the graphical user interface, but did not apply for a patent. Later, Microsoft and Apple used graphical user interfaces as the basis of their personal computer operating systems. Preliminary estimates indicate that Xerox has lost nearly 1 billion US dollars in license fees. On the other hand, IBM passed the Transferred patents and earned US$1.7 billion in revenue. 3. As a defensive shield: If the inventor fails to apply for a patent at the first time, competitors will get there first. At that time, all the inventor's research and development efforts will be in vain, and the inventor himself will not be able to use his own scientific research results. 4. Assist in developing foreign markets: Currently, more than 170 countries and regions in the world have established and implemented patent systems. Many foreign buyers, especially American buyers, will require local manufacturers or sellers to prove that they own the intellectual property rights of their products. In order to protect themselves from being involved in infringement lawsuits, they will be willing to conduct transactions. 5. Use the small to defeat the large and enhance the competitiveness of enterprises: Patents are equally important to large, medium and small enterprises and new enterprises. In the fiercely competitive market, small enterprises can obtain patented new inventions to defeat large enterprises with huge amounts of money. A leading product established by advertising.

6. Increase the value of the enterprise: If a third party is willing to invest in a company, and if the company has several valuable patents, the company's stock price will increase significantly. In 1997, Microsoft acquired a small company with less than 6,000 users for US$425 million. The acquisition price was 40 times the industry average price based on the number of users. Microsoft was willing to pay this share price because the company held 35 Internet-based products. Key patents for delivering television content. 7. Conducive to scientific and correct decision-making by enterprises: Through patent analysis, enterprises can understand scientific and technological trends, industry trends, market trends, and new product trends, and then predict and formulate the company's short-term, medium-term, and long-term development plans, and determine where the company will develop. Products occupy the market, maintain the company's leading position, and expand market share. 2. Trademark Protection The Trademark Law of the People's Republic of China stipulates that commodity trademarks, service marks, collective trademarks and certification marks can be registered in China and obtain exclusive rights to trademarks. Trademark logos can be text, graphics or a combination of them. Product trademarks refer to trademarks used on goods produced, manufactured, processed, selected and distributed. Service trademarks refer to trademarks used by operators providing services to distinguish the services they provide from those provided by others. Collective trademarks are used by members of industrial and commercial groups, associations or other collective organizations on goods or services to indicate that the operators of goods or providers of services belong to the same organization in order to distinguish them from goods or services provided by non-members. 's trademark. Certification trademarks are controlled by administrative agencies, groups or their designated institutions with control and testing capabilities, and are used by others on goods or services to certify the origin, main raw materials, manufacturing methods, quality, Trademarks for accuracy and other specific qualities of goods. The trademark protection period is 10 years. During this period, there is no fee. It can be renewed after 10 years. Trademark registration has the following benefits: 1. It is protected nationwide and cannot be used by anyone else. 2. A registered trademark is the most important intangible asset of an enterprise that can be passed down to future generations and can continue to exist. It can be transferred, inherited, used as property investment, mortgage, etc. 3. Products can easily be sold in large shopping malls or supermarkets. More and more large shopping malls or supermarkets only allow products with registered trademarks to enter. 4. Most consumers believe that the quality of goods using registered trademarks is more reliable and it is easier to win the trust of consumers. 5. Prevent your carefully designed trademark from being registered by others first. Because my country implements the "first to file" principle for applications for registration of the same trademark, not only will the latter not be allowed to register the trademark, but re-use will also not be allowed, otherwise it will constitute infringement. 6. Avoid unintentional infringement and pay huge compensation fees. The new judicial interpretation stipulates that the amount of compensation is decided by the infringed party himself. 3. Copyright protection At present, most domestic and foreign countries use copyright to protect computer software. In our country, the "Computer Software Registration Method" is specially branched out from copyright to focus on the protection of software with independent intellectual property rights. Using software registration as a copyright protection method has many advantages: 1. Registered software will announce the right holder, development time, completion time, name and content. There will be a clear basis for disputes, which can clarify the ownership of the software and avoid In order to avoid unnecessary ownership disputes caused by personnel changing jobs, it can also be said that software registration is the prerequisite for administrative handling or legal proceedings of software rights disputes. 2. Authorization is fast, you can get the certificate in about two months, and the copyright protection period is long, with a protection period of 50 years. 3. Registered software does not disclose the software program. Only when infringement occurs, it will be used as the basis for infringement determination, and confidentiality is extremely high. 4. The scope of protection is wide and can be effectively used as the basis for determining infringement. 5. The cost is low, and only a one-time payment is required, no annual fee is required. 1. Registered software will announce the rights holder, development time, completion time, name and content. There will be a clear basis for disputes, which can clarify the ownership of the software and avoid unnecessary ownership caused by personnel changing jobs. Disputes, it can also be said that software registration is the prerequisite for administrative settlement or legal proceedings of software rights disputes. 2. Authorization is fast, you can get the certificate in about two months, and the copyright protection period is long, with a protection period of 50 years. 3. Registered software does not disclose the software program. Only when infringement occurs, it will be used as the basis for infringement determination, and confidentiality is extremely high. 4. The scope of protection is wide and can be effectively used as the basis for determining infringement. 5. The cost is low, and only a one-time payment is required, no annual fee is required.