Trademark expansion refers to making appropriate adjustments or additions to the scope and characteristics of goods or services on the basis of the original trademark, so as to make the scope of application of the trademark wider and enhance the value and competitiveness of the trademark. . The focus is to ensure the continuity and stability of trademarks and meet changes in different markets or consumer needs, so that companies can better promote products and services and achieve higher market share and revenue.

Trademark expansion has positive practical significance for enterprises. First of all, name expansion helps to strengthen the visibility and reputation of the corporate brand, giving it an advantage in market competition. Secondly, trademark expansion is conducive to meeting the needs of different regions and different groups of people for corporate products and services. At the same time, from a management perspective, by expanding the trademark, companies can better protect and manage the original trademark and avoid adverse consequences such as abuse and infringement.

Trademark expansion has certain strategic and methodological aspects. When expanding a trademark, enterprises should choose an appropriate expansion strategy based on their own characteristics and market demand, such as expanding product or service areas, adding trademark fonts, colors, patterns and other features, innovating trademark components, etc. At the same time, enterprises need to pay attention to the legality and practicality of trademark expansion to avoid infringement of the rights of others and situations where the trademark is inconsistent with the facts or misleading.