CI is the abbreviation of Corporate Identity, which is translated as "corporate image" in Chinese. CI planning refers to the purpose, plan and strategy of shaping the desired self-image, so as to enhance the social visibility of the enterprise and finally obtain its most suitable business environment.
The Cl plan consists of three parts: MI, BI and VI.
BI is the abbreviation of Behavior Identity, which is translated into Chinese as "enterprise behavior identification". If MI is the "idea" of enterprise planning, then BI is the "practice" of enterprise planning. BI has internal and external activities. Internally, it is to establish a sound organization, management, education and training, welfare system, code of conduct, working environment, development and research. , thus enhancing the internal cohesion and centripetal force of the enterprise; Externally, through marketing, product development, public relations, public welfare activities and so on. To express the enterprise concept, so as to gain the recognition and recognition of the public and consumers, and then establish a good image of the enterprise.
MI is the abbreviation of spiritual identity, and it is the most valuable and core content in CI planning. Chinese translation is "enterprise mental identity". It is the soul of the enterprise and the power of the whole system identification. The internal activities, organizational system and management education of enterprises are all influenced by management information norms, which play an important role in three aspects:
(1) expresses the value of enterprise existence.
(2) Determine the specific enterprise management style.
(3) standardize employee behavior.
What is the significance of introducing CI into enterprises?
The market competition in modern society is becoming more and more fierce, and enterprises are more and more aware that to make enterprises invincible, they need not only advanced technology and high-quality products, but also their unique cultural characteristics. As an organization, an enterprise will transmit its own cultural characteristics as a kind of information to employees, consumers and residents in the region, prompting them to form their views and evaluations on the enterprise, thus establishing the corporate image.
CI plan is to realize the unification of media visual communication of all enterprises, effectively use registered trademarks, enterprise standard words, enterprise standard colors and other elements, and uniformly design advertisements, product packaging, buildings, vehicles, stationery, bills, etc. of enterprises, so as to obtain a unified corporate image and make people clearly aware of the existence of enterprises.
References:
My own experience
A trademark is a prominent symbol used by commodity producers and operators in the production, manufacturing, processing, selection or distribution of commodities or services to distinguish the sources of commodities or services. It consists of words, graphics or their combinations.
This sign is not registered.
In the computer field, logo is a sign and LOGO.