The English expression of "image spokesperson" is:

1. Image spokesperson

Definition: Image spokesperson

Example: In?that ?case,?find out?the?success?that act for?or?is?an?image?spokesperson?special?importance,?do?a?first step?study.?

In this case In this case, it is particularly important to find an alternative successful or image spokesperson and do a preliminary discussion.

2. celebrity

Definition: celebrity, spokesperson

Example: A?new?arms?race?is?on?and?it?could?change ?everything?from?the way?we?parent?to?how?we?get?our?celebrity?gossip.?

A new arms race is underway that threatens to change everything— —From how we discipline our children to how to get celebrity gossip.

Extended information:

The role of the image spokesperson:

1. Attractiveness: Consumers believe that the brand spokesperson is attractive to the product or service and can attract consumption the person’s attention. Many studies on advertising and communication have pointed out that physical and facial attractiveness are important cues in early judgments of a person. Attractive communicators can more easily make the recipients have a positive impression of the products they recommend.

2. Reliability: Attributed to the degree to which consumers believe that the brand spokesperson is honest, upright and other characteristics. In fact, regardless of whether the source of advertising information is true or not, highly reliable communicators often have a persuasive effect. Therefore, using brand ambassadors is more persuasive than ordinary creativity.

3. Professionalism: It is defined as the degree to which the communicator (i.e. brand spokesperson) has the professional knowledge to demonstrate the product.