Wufangzhai is the best choice if you want to join a rice dumpling brand. In terms of reputation and market share, Wufangzhai obviously has the advantage. Wufangzhai rice dumplings are a product registered as a national geographical indication (origin) by the General Administration of Quality Supervision, Inspection and Quarantine. The "Wufangzhai" trademark is a well-known Chinese product recognized by the State Trademark Office. trademark.

As a city card of Jiaxing, "Wufangzhai" has received repeated praise for its traditional Chinese food culture elements with rich regional characteristics and high-quality products, and has become Jiaxing's "envoy for external exchanges."

In the 10th year of the Republic of China (1921), Zhang Jinquan opened the first "Wufangzhai Zongzi Shop" at No. 6 Zhangjialong. A few years later, two Jiaxing natives, Feng Changnian and Zhu Qingtang, opened two "Wufangzhai" rice dumpling shops in the same lane. The three shops were named "Rongji", "Heji" and "Qingji" respectively. Fierce competition in the selection of materials and craftsmanship of rice dumplings has made rice dumplings increasingly mature and formed distinctive characteristics - "glutinous but not mushy, fat but not greasy, fragrant and glutinous, delicious, moderately salty and sweet", which has become famous The "Zongzi King" of Jiangnan.

In 1956, the three stores merged into one "Jiaxing Wufangzhai Zongzi Store", which has been passed down to this day.

Extended information:

In 1956, He Kee, Rong Kee and Hing Kee merged to complete the public-private partnership restructuring and established "People's Restaurant". Yao Jiuhua, the public representative, is the manager, and Feng Changnian, the private representative, is the deputy manager.

In 1978, during the reform and opening up, Feng Changnian returned to his old business and sold "Feng Changnian Zongzi" one pot at a time. His legitimate son Feng Yueming grew up in a rice dumpling shop and later worked at Jiaxing Wufangzhai Zongzi Factory. It can be said that he was deeply involved in every aspect of making rice dumplings. At the end of 1993, after retiring as the legal representative of Wufangzhai Zongzi Factory, Feng Yueming founded Changji Food Co., Ltd. with his father, and registered the "Zhenzhen Laolao" trademark in 1997.

In 2003, the joint-stock restructuring of the company was completed and Jiaxing Zhenzhen Laolao Food Co., Ltd. was established. The entry of the major shareholder and general manager Shao Jianguo brought new management concepts to the company and broke the Zongzi The traditional model of family business.

Baidu Encyclopedia-Wufangzhai

Baidu Encyclopedia-Zhenzhen Laolao