In the past two days on social platforms, no matter you don’t know who “Chuan Sha Daji” is, you must have seen it from Weibo topics, Bilibili hot sales, chat emoticons, and overwhelming discussions among colleagues around you. , already heard about her. 01Who is "Chuansha Daji"?

"Kawasha Daji" is Duffy's new friend - the little fox Lina Belle. She is Disney's new female star, the nation's daughter, and a money-grabbing baby... She took everything in once she debuted In the hot searches in the entertainment industry, no two people were in the limelight for a while, chasing big flowers and small flowers.

With pink hair, round eyes, wide and soft ears, and an iconic big furry tail, Lina Belle made a name for herself with her harmlessness on the first day the trailer came out. Her appearance attracts countless fans.

Online, countless people rushed to be her mother, shouting that the baby was so cute.

Offline, owning Lina Belle's true form has become something that the entire Internet envies and looks forward to. Some people flew all night to Shanghai just to go to Disneyland and see this fox wagging its tail.

Some people queue for 7 hours just to take their baby home... 02 Is it a doll or an idol?

Will Disney dolls also become fans? Can the essence of a doll be the same as an idol?

Lina Belle’s business logic is similar to that of real idols. As long as they are born and exist, they do not need to interact or tell stories, and most female consumers will automatically remember them in their minds. Take the initiative to become plump, and willingly become their "sister fan" and "mom fan".

To be more precise, they are closer to the "virtual idols" that have become popular in the past two years. Since the dolls are not a specific person, they will not grow old, become ugly, become disqualified, or never fall into disrepair. Fans can safely and boldly invest their emotions in these characters. At the same time, Lina Belle and the others have an advantage over virtual idols, that is, they are visible and tangible. As long as you line up at Disneyland, you can interact with the soft Lina Belle, Starry Lou gives me a hug. 03 Core secrets for attracting fans and attracting money

Under the rule of cuteness, there is no reason for the popularity of healing animals.

As long as she is cute enough, she is healing enough and red enough to turn purple.

Even if you don’t know who it is, where it comes from, or what it does, you can still be caught by her cuteness within 3 seconds. Just like the public photos released at the beginning of a talent show, the audience can chase stars based on their appearance and persona before they even watch the show. In an economy where appearance is justice, consumers are always happy with it.

Dolls of Lina Belle and Stellaris have already become rising financial products in this star-chasing behavior. Dolls and peripherals with original price are often sold by sellers at several times the price. Hang it in the online purchasing agency or Xianyu.

A "Mid-Autumn Star Dailu" stuffed toy can be sold for up to 10 times (equivalent to approximately RMB 1,314). I have to sigh that Disney's "star-making" model is still very successful.