1. Photoshop is one of the most famous image processing software under Adobe. It is a graphics and image processing software that integrates image scanning, editing and modification, image production, advertising creativity, image input and output, and is deeply loved by users. Favored by the majority of graphic designers and computer art enthusiasts;

2. Adobe PageMaker is an ideal partner for graphic designers and production staff. This software is mainly used to edit graphics and text, with menus fully in Chinese culture, interfaces, and The tool is very simple and flexible to use, making it easy for beginners to get started. Therefore, many advertising companies, newspapers, plate making companies, printing plants, etc. have adopted Pagemaker as the preferred software for graphic and text arrangement.

3. The extraordinary design capabilities of CorelDRAW Graphics Suite are widely used in many fields such as trademark design, logo production, model drawing, illustration drawing, typesetting and color separation output. Its popularity can be illustrated by the fact that CorelDRAW is installed on almost all PCs used for commercial design and art design.

Extended information

3I standards of advertising design:

1. Impact

Measured from the perspective of visual performance , the visual effect is to attract readers and convey the benefits of the product in their own language. A successful print advertisement should have a very strong appeal on the screen, with scientific use and reasonable combination of colors, accurate use of pictures and attractive force.

2. Information (information content)

A successful print advertisement accurately conveys key points of interest through simple, clear and clear information content. Advertising information content must be able to systematically integrate communication elements such as consumer needs, interests and support points.

3. Image (Brand Image)

Measured from the perspective of the brand’s positioning strategy, a successful print advertising image should conform to a stable and unified brand personality and comply with the brand positioning strategy. ; Different advertising versions under the same promotional theme should be consistent and coherent in their creative style and overall performance.