The logo of Audi cars is four rings, representing the four companies before the merger. These companies were once manufacturers of bicycles, motorcycles and passenger cars. They are Audi and Hoch, DKW and Wanderno. Since the company was originally formed by the merger of four companies, each ring is a symbol of one of the companies. The four circles are parallel and symbolize the equal status of the four companies.

Extended information:

The first circle represents the old Audi company.

The old Audi company was founded by August Horch in Zwickau in 1909. Horch was also very creative and translated the German word meaning "listen" of his name into Latin. Wen, so there was "Audi".

The second circle represents the company DKW.

In 1902, the DKW company was established in Chemnitz. The founder of the company was Jorgen Skeft Lesmussen. The DKW company was originally named Lesmussen & Ernst. Jürgen began experimenting with a steam-driven car in 1916 and trademarked the car as "DKW".

The third circle represents Horch.

The Horch company was founded in Cologne in 1899 by August Horch. August Horch was a pioneer in automotive engineering. In 1904, he moved the company to Zwickau; in 1909, he withdrew his shares from the company he founded and established another new company. , that is the Audi company mentioned above.

The fourth circle represents the Rover Company.

In 1885, two mechanics opened a bicycle repair shop in Chemnitz. Soon after, due to the increasing demand for bicycles, they made up their mind to produce bicycles themselves and sell the bicycles they produced. Named "Wanderer". In 1896, the company's name was changed to "The Wanderer Co., Ltd." In 1902, Wanderer produced its first motorcycle, and it was not until 1913 that a car was produced.

In 1932, Audi joined forces with DKW, HORCH, and WANDERER to establish the Automobile Alliance, and used the four rings as the company's logo, symbolizing the unbreakable alliance between the four companies.

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