Simba's "counterfeit sales" incident fell into Rashomon

Simba's "counterfeit sales" incident fell into Rashomon. On April 18, a consumer discovered that after placing an order, the official There is no such product, and Simba is suspected of selling fake products. On April 23, both parties responded to this several times. Simba's "counterfeit sales" incident fell into Rashomon. Simba's "counterfeit sales" incident fell into Rashomon 1

Anchor Simba always has a way to make himself the first hot search, this time, it was because of counterfeit sales.

On April 18, it was revealed online that Simba and his anchor Dandan were suspected of selling fake goods in the latter’s Kuaishou live broadcast room, with sales exceeding 6 million. On the evening of April 22, the brand involved, YPL, issued a statement stating that the products sold by Simba were not officially authorized and required it to destroy the infringing products and pay compensation of 5 million yuan.

On the morning of April 23, Simba issued another statement stating that the incident was caused by the dispute between the trademark holder before and after the trademark transfer and was not considered a fake. Xinxuan said that it will provide full refunds to all consumers who purchased YPL products.

As soon as the news came out, the Internet was in an uproar. Some netizens said that Simba once again sold fake products and must pay triple compensation. "Tianxia Online Business" tried to contact the relevant personnel who had worked for Xinxuan in recruiting investment, but had not received a reply as of the time of publication.

As a top anchor with nearly 100 million fans, he frequently makes mistakes in product selection. Are there hidden dangers within the team? What exactly is the problem?

The brand involved requested compensation of 5 million

In the live broadcast video of the night of the 18th that was circulated online, Dandan and Simba were selling goods on the live broadcast together. Pants. Simba said: "There were 300,000 people in the live broadcast room, and 30% of them placed orders."

It is reported that the products sold at that time were two types of pants (adults and children) from "YPL". The live broadcast prices are 63 yuan and 50 yuan respectively. More than 100,000 orders were placed in real time that day, and the sales of a single product exceeded 6 million yuan in one night. However, after placing an order, some consumers discovered that the YPL official flagship store did not have this product, and then the news that Simba was selling fake products came out.

As the news matured, "YPL Official Trendy Products" issued two statements in a row. The first statement mainly stated that the product "YPL Sunscreen Cooling Pants" sold in the Dandan live broadcast room was not officially authorized and did not belong to YPL. The brand's products, related distribution companies and production companies are not YPL's official sales channels, and do not have YPL brand marketing, authorized use, product production and sales, etc. qualifications.

Immediately, Xinxuan responded urgently: “After preliminary verification, the brand owner Harbin Aoshengyuan Trading Co., Ltd. provided our company with an authorization link and relevant written materials, but we are currently investigating the matter. Urgent verification." It can be seen from this that Xin Xuan has shifted the focus of the problem to the so-called "brand side".

Picture from Xin Xuan’s official WeChat account

In the early morning of April 23, YPL released the second “About a certain YPL account on Douyin & Xin Xuan’s official WeChat account” "Joint Statement on Related Statements from Bo," the statement pointed out that the YPL trademark of the counterfeit products belongs to the company where the brand owner belongs; some documents mentioned that the trademark registered by "a company in Harbin" is a self-created graphic logo, and the trademark sold by The product differences are huge; YPL’s official statement channel is the official WeChat account “YPL Sports Trendy Products”. This official statement basically denies the brand’s cooperative relationship with the Harbin company.

The picture comes from the official account of YPL sports fashion products

On the morning of the 23rd, Xinxuan announced the preliminary investigation results, mentioning that the incident was due to the trademark holder Products arising from disputes before and after trademark transfer are not considered fake. Xinxuan said consumers can contact Xinxuan customer service for a full refund. Simba's "counterfeit selling" incident falls into Rashomon 2

Simba is in trouble again!

On April 18, Simba and his anchor "Dandan" appeared in the online live broadcast room to bring a product called "YPL sun protection and cooling pants". After placing an order, some consumers discovered that the YPL brand officially did not have this product and questioned Simba for selling fake products.

On April 23, both parties responded to this several times.

“Selling fakes for 6 million yuan in one night”?

Both sides insist on their own opinions

Brand: The pants sold in Xinxuan’s live broadcast room are fake

On April 22, Weibo’s “YPL Sports Trend Brand" issued a statement stating that on the 18th, Kuaishou anchor "Dan Dan"'s live broadcast room put a product called "YPL Sunscreen Cooling Pants" on sale. It was confirmed that the product was not officially authorized and did not belong to the YPL brand. According to the data released in the statement, the price of the relevant products in the live broadcast room was 63 yuan, the number of sales exceeded 100,000, and the illegal sales amount exceeded 6 million yuan.

The brand stated that it will hold relevant personnel and companies accountable and use legal means to safeguard their rights.

The anchor "Dandan" mentioned in the statement is an anchor under Xinxuan.

Xinxuan responded that night: further verification of the authorized party’s materials

In response to this matter, on the evening of the same day, Guangzhou Xinxuan Network Information Technology Co., Ltd. posted on its official Weibo that, The company has launched an investigation.

After preliminary verification, the brand holder Harbin Aoshengyuan Trading Co., Ltd. provided the company with an authorization link and relevant written materials. However, the company is still conducting further strict verification of these materials to ensure the authenticity, completeness and accuracy of the brand-related materials.

Brand side: No authorization

In the early morning of April 23, Weibo "YPL Sports Trendy Brand" once again issued a statement on the matter, regarding the company's trademark transfer and some online accounts posting fake Respond to situations such as documents with the company’s seal.

The statement stated that Australian Health Industry Co., Ltd. had transferred the relevant trademarks to Australian YPL Co., Ltd. on April 6, 2022. In addition, in response to Xin Xuan's claim that he was authorized by the relevant company, the statement also mentioned that the trademark registered by "a company in Harbin" is a self-created graphic logo, which is very different from the products sold. The two infringing products sold by Xinxuan Live used trademarks held by Australian YPL Co., Ltd.

Just now, Simba once again denied "selling fakes": it is not fake and will be fully refunded

On the morning of the 23rd, Xinxuan announced The statement stated that in response to media doubts about "the YPL pants promoted by Xinxuan's live broadcast room without official authorization", the company has conducted further verification. The incident was caused by the dispute between the trademark holder before and after the trademark transfer, and was not considered a fake.

We will reserve the right to pursue legal action for any damage caused by the trademark dispute between the two companies to Xinxuan Group, Simba and other anchors. Xinxuan said that it will provide full refunds to all consumers who purchased YPL products.

In the statement, Xinxuan announced the preliminary verification results, stating that the original holder of the YPL trademark was Australian Health Industry Co., Ltd.

On April 13, 2022, after the original trademark holder Australian Health Industries Co., Ltd. applied to transfer the trademark to Australia YPL Co., Ltd., because the two parties had disputes about authorizing a third party to use the trademark before and after the transfer, Therefore, the trademark transferee claimed that the products promoted in the live broadcast room "are not products under the YPL brand".

After consulting legal experts, Xinxuan confirmed the authorization relationship between the original trademark holder and the authorized party, Harbin Aoshengyuan Trading Co., Ltd., and the authorization relationship between Harbin Aoshengyuan Trading Co., Ltd. and Xinxuan. All are within the legal validity period.

The brand issued a statement for the third time: The authorization letter shown by Xinxuan forged the official seal

On the afternoon of the 23rd, Simba was accused of selling fake yoga pants. The brand @YPL sports fashion products issued a statement for the third time, responding to the "Statement" released by Guangzhou Xinxuan Network Information Technology Co., Ltd. on Xinxuan's official Weibo on April 23, 2022, saying that it has never cooperated with Harbin Australia. Shengyuan Trading Co., Ltd. has any business cooperation and does not have any trademark authorization. Xin Xuan took out the authorization letter with the company's seal, which was a forged official seal, and the forger will be held accountable for the corresponding legal liability. Simba's "counterfeit sales" incident fell into Rashomon 3

On the afternoon of the 23rd, the brand involved in the Simba "counterfeit sales" incident issued a statement for the third time on Sina Weibo @YPL Sports Fashion Products, saying that from There is no business cooperation with Harbin Aoshengyuan Trading Co., Ltd., and there is no trademark authorization.

YPL Sports Fashion Products said, “If Xinxuan produces the authorization letter stamped by our company, it is a forged official seal, and our company will hold the forger responsible for the corresponding legal liability. ”

Screenshot source: Sina Weibo

On the afternoon of April 22, YPL sports fashion products issued a statement saying, "On April 18, Kuaishou anchor "Dandan" live broadcast room will be on the shelves. Selling a product called "YPL Sunscreen Cooling Pants", it was confirmed that this product was not officially authorized and was not a product of the YPL brand!" This kicked off the Simba "counterfeit sales" scandal.

Xinxuan responded on the evening of the 22nd, "After preliminary verification, the brand owner Harbin Aoshengyuan Trading Co., Ltd. provided our company with an authorization link and relevant written materials."

< p> In the early morning of the 23rd, YPL sports fashion products issued a second statement saying that Xin Xuan mentioned that the trademark registered by "a company in Harbin" is a self-created graphic logo, which is very different from the products sold.

On the morning of the 23rd, Xinxuan’s official Weibo released preliminary investigation results stating that the incident was caused by a dispute between the trademark holder before and after the trademark transfer and was not considered a fake.

Xinxuan’s official Weibo stated that the original holder of the YPL trademark was Australian Health Industry Co., Ltd. Harbin Aoshengyuan Trading Co., Ltd. was authorized by Australian Health Industry Co., Ltd. on January 1, 2021, and has the right to produce, sell, use and promote the YPL trademark. The authorization period is from January 1, 2021 to December 31, 2026. date, and the license is transferable.

At noon on the 23rd, the official Weibo of the People’s Daily Online Commentary Department commented, “This matter involves public interests and legal issues, so the regulatory authorities also have the responsibility to intervene quickly. Handle it in accordance with the law and provide consumers with provide justice and give dignity to the law.”