main answer

Category 35 of trademark registration belongs to service trademarks. The specific contents are: advertising, industrial management, industrial management and office affairs.

its main purpose is:

(1) help with the operation or management of commercial enterprises; ?

(2) help the management of business activities or business functions of industrial and commercial enterprises; And the services provided by the advertising department for various commodities or services, aiming at advertising to the public through various modes of communication. ?

this category includes:-classifying various commodities (except transportation) for others, so that customers can browse and buy them; This service can be provided by retail stores, wholesale stores, vending machines, mail-order catalogs or by electronic media, such as through websites or TV shopping programs; -Services related to registration, transcription, writing, compilation, or systematization of written communication and records, and compilation of mathematical or statistical data; -services of advertising units, and services of distributing instructions or samples directly or by mail; This category may involve advertisements related to other services, such as bank lending or radio advertising services. In particular, this category does not include:-services of valuation and preparation of engineers' reports that are not directly related to the operation or management of industrial and commercial enterprises.

Extended materials

As the letters constituting a trademark, it refers to the smallest writing unit of pinyin characters or phonetic symbols, including pinyin characters and foreign letters such as English letters and Latin letters. The original Trademark Law classified trademarks composed only of letters as word mark, while the newly revised Trademark Law in 21 regarded letters as one of the constituent elements of trademarks, which is more practical and convenient for the trademark authorities to examine and approve trademark registration applications according to law.

Numbers, as the constituent elements of trademarks, are also the new provisions of the Trademark Law in 21. Numbers that constitute a trademark can be Arabic numerals or Chinese capital numerals.

as a three-dimensional mark that constitutes a trademark, it can also be called a three-dimensional mark, which is a three-dimensional mark with three measures of length, width and height. The trademark logo composed of three-dimensional logo is called three-dimensional trademark, which is different from the trademark pattern that we usually see on a plane, but appears in a three-dimensional material form, which may appear in the shape of goods, or in containers or other places of goods. Adding provisions on the registration and protection of three-dimensional trademarks is a new addition to the Trademark Law revised in 21, which will make the trademark protection system in China more perfect.

Color combination as a trademark element alone is also a new addition in the Trademark Law in 21. Unique and novel color combination can not only give people a sense of beauty, but also be significant, which can play a role in indicating the source of products or services, and can also play a role in distinguishing producers, operators or service providers.

a sound trademark is a group of music composed of notes or a trademark of a commodity or service with a special sound.

the above-mentioned trademark elements can be registered as trademarks alone, or two or more of the above-mentioned elements can be combined arbitrarily, identical or different, but they must comply with the relevant provisions of Articles 8 and 9 of the Trademark Law.

the colors of words, graphics, letters, numbers, sounds, three-dimensional signs or their combinations that constitute a trademark shall be registered in black and white color and protected in black and white color if the specified color requirements are not explicitly put forward when applying for trademark registration. If the specified color or color combination is explicitly put forward, it will be registered and protected according to the specified color or color combination.

Reference: Trademark-Baidu Encyclopedia