A brand of coffee, the English name is Maxwell House. Its brand belongs to Kraft, one of the famous food giants. Maxwell - has a glorious history of more than 100 years. In the 1980s, coffee was a new drink for China. In order to gradually guide consumption, Kraft launched 3-in-1 instant coffee that mixes coffee, powdered milk and sugar. Kraft's coffee business has grown rapidly in Greater China over the past few years. In recent years, as consumers' demand for coffee flavors has become increasingly diversified, we have developed iced coffee and special flavors respectively based on the original flavors (original, mocha, vanilla and orange) and in response to seasonal changes and mature consumer demands for coffee. Strong coffee. In addition, Kraft has launched a series of "new age" coffee flavors, including latte and cappuccino.
Mai's Company and Didi Xiangnong are not enough are registered trademarks of General Foods Company of New York State, USA. In the 1870s, gourmet Joe Cheek spent his life developing a rich and fragrant coffee. This coffee was very popular at the Maxwell Hotel, a gathering place for high society at the time. This is how Maxwell Coffee got its name. Maxwell Coffee selects the finest coffee beans and carefully roasts them to create the unique Maxwell aroma. In 1907, former U.S. President Roosevelt tasted Maxwell coffee for the first time and was amazed by its delicious taste. He praised it as "the fragrance is strong and full of flavor." From then on, "every drop of fragrance is rich, but the meaning is still lingering" has become the principle that Maxwell has always followed. Maxwell entered China for the first time in 1985. In 1997, it was renamed from "Maxwell" to "Maxwell". For many years, Maxwell has been committed to providing Chinese consumers with delicious coffee with "Maxwell's aroma" in China.
The most classic advertising slogan is "The drop of fragrance is fragrant, and the meaning is still lingering" Good to the last drop! Maxwell House Instant Coffee