As an intangible asset, the value of a trademark refers to the value of a trademark as an asset in the process of investment or operation, that is, the amount of capital contained in a trademark asset. It refers to its capital value, not its honorary or subjective value.

The formation process of trademark assets can be divided into three stages: ordinary stage, functional trademark stage and personalized trademark stage, which can evaluate the trademark value.

As intangible assets, some people want to protect their own trademarks, while others are thinking about how to revoke others' trademarks. How to revoke the trademark of others is to let the owner of the trademark establish a sense of vigilance and manage his own trademark well; Also let all people become supervisors and revoke those trademarks suspected of violating the law. There are two kinds of revoking other people's trademarks. One is that the Trademark Office directly interferes in exercising its functions and powers according to law and revokes other people's trademarks.

For example, if someone uses a sign that is prohibited by law, or applies for a trademark by other improper means, such as bribing the relevant trademark examiner, when such a similar situation occurs, the Trademark Office will exercise its cancellation right once it finds out that it does not need others to apply, so as to cancel these non-conforming trademarks.

Another kind of direct revocation by the Trademark Office is that the trademark violates the trademark management rules during its use. There is also the existence of counterfeit and shoddy service products, and the Trademark Office can also directly revoke it.

After the Trademark Office revokes a trademark, let's see how we apply for trademark revocation. In fact, the Trademark Office has limited personnel and limited work. In order to play a positive role in trademarks, it is necessary to play the supervisory role of the public. Especially when some trademarks are closely related to some parties, it is necessary to give the parties the right to apply for cancellation of trademarks. We have the right to protect our name, copyright and other related rights.

Let's take an example here. A company tries to make use of the star effect to enhance the popularity and communication of a trademark. "Xietingfeng" brand antidiarrheal drugs, once their names are found to have been registered, these celebrities can raise trademark objections during the announcement period of trademark registration. If the name trademark has been registered successfully, the star who has been registered with the name trademark can also apply to the Trademark Review and Adjudication Board for a ruling within 5 years from the date when the trademark is approved for registration.

when we find that someone uses a trademark without our consent, we report it directly to the trademark office if we have a certificate, but if the certificate has not been issued, but the trademark has been used for a long time and has been advertised. And so on. If there is evidence, you can collect it and report it to the Trademark Office for cancellation. Then can it be revoked? The Trademark Office will use your evidence to determine whether to revoke it.