100 points, please give me a poster background for the Mid-Autumn Festival mooncake promotion! The sooner the better!

The fifteenth day of the lunar month is the Mid-Autumn Festival, so it is called the Mid-Autumn Festival or Zhongqiu. The moon on August 15th is rounder and brighter than the full moon in other months, so it is also called "Yuexi" and "August Festival". On the eve of the Mid-Autumn Festival, people try their best to reunite with their families. Taking the meaning of the two full moons, August 15th is also called the "Reunion Festival".

The Mid-Autumn Festival is a traditional folk festival of the Han and ethnic minorities. As early as the Three Dynasties period, our country had the custom of "autumn twilight and evening moon". On the eve of the moon, worship the moon god. By the Zhou Dynasty, every Mid-Autumn Festival night would be held to welcome the cold and worship the moon. In the Tang Dynasty, admiring the moon during the Mid-Autumn Festival and playing with the moon were quite popular. In the Southern Song Dynasty, people gave each other moon cakes as gifts to symbolize reunion. At night, there were activities such as moon appreciation and lake tours. Since the Ming and Qing Dynasties, the customs of the Mid-Autumn Festival have become more popular. In many places, people have burned incense, planted Mid-Autumn trees, lit tower lanterns, released sky lanterns, and walked on the moon. Special customs such as fire dragon dance. Today, the custom of playing under the moon is very rare. However, it is still very popular to hold banquets to admire the moon. People drink wine to admire the moon to celebrate a good life, or wish their relatives far away to be healthy and happy, and to "live thousands of miles away" with their families. String 9

In ancient times, there were also moon worship and moon worship activities. Set up a large incense table and place moon cakes, watermelon, apples, pears, grapes and other offerings. Moon cakes and watermelon are absolutely indispensable. The watermelon is also cut into lotus shapes. Under the moon, the moon statue is placed on the place where the moon is. With the red candle burning high, the whole family worships the moon in turn. Then the housewife cuts the reunion mooncakes. The person who cuts the moon cake has planned the whole family in advance. ***How ??many people there are, you can’t cut too much or too little. The connection between mooncakes and the Mid-Autumn Festival dates back to the Ming Dynasty. According to relevant information, at that time, a kind of mooncake with fruit filling appeared in Beijing city, and people made their own mooncakes on the Mid-Autumn Festival, for themselves or as gifts to relatives and friends, to express reunion and congratulations. At that time, the size and shape of mooncakes were very irregular and varied greatly, and their names were also quite special. For example, in Jie County, Shanxi Province, on the Mid-Autumn Festival, local people have the custom of sitting together with their families to share reunion moon cakes. The moon cakes they make are many and interesting. There are moon cakes specially for men, while others are only for women. There are also gourd mooncakes that are specially prepared for children, as well as mooncakes such as "Sun Wukong" and "Rabbit Master" specially prepared for children. There are many names, just to name a few.

There are many Mid-Autumn Festival customs and different forms, but they all express people's infinite love for life and yearning for a better life. The Mid-Autumn Festival is always regarded as the most humane and poetic festival. Some people say that during every festive season, we miss our loved ones even more, and of course we miss our loved ones even more deeply during the Mid-Autumn Festival, especially when the bright moon hangs high in the sky.

Speaking of the Mid-Autumn Festival, many different legends and myths have been circulated among the people, including the story of Chang Moth flying to the moon, Zhu Yuanzhang's mooncake uprising, Tang Minghuang's visit to the Moon Palace and other stories. The most well-known story is of course Chang Moth flying to the moon. There are many versions of the story of Chang Moth stealing her husband’s elixir of immortality and flying to the moon palace. In earlier records, the Chang Moth stole the elixir and turned into a toad, called the Moon Spirit. After flying to the moon, the Chang Moth lived in the Moon Palace. It was actually a lonely place, except for a tree and a rabbit. There is nothing else. This is how to make an event poster for the Mid-Autumn Festival

How to make an event poster

How to make an event poster? Taobao's undertaking must be inseparable from pictures, starting from the buyer The first natural reaction of the store is our poster on the home screen, so we say that the home screen poster can promote the conversion of babies in a certain sense, whether it is a details page poster or a detail poster. So, how to make an event poster? Now I will share with you some tips for making online store event posters!

1. Things you must know when opening a Taobao store

Color matching

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And copywriting application

The copywriting and color matching of any picture need to meet the following points! The key parts, such as the theme or the information you want to express, must make the color stand out, or you can It is distinguished by font size, and the copy is also divided into main copy and sub-copy. The main copy is generally more prominent than the sub-copy. At the same time, it can be appropriately matched with some other English or auxiliary copy to make the page more beautiful.

In terms of color matching, colors should not interfere with the product and should be clearly defined. Colors cannot be randomly matched. Too many and too complex color combinations without a certain foundation will only make the page more messy.

Color is one of the most powerful design tools. Different colors have different emotional effects on products, so colors must be purposeful and guiding when used. Colors can be simply divided into three types: cool colors, warm colors, and neutral colors. Before creating the page, you first need to determine the main color and the auxiliary color. Let’s first have a basic understanding of color.

Here is a little tip for you. Many friends have a basic understanding of color.

Du Niang

There are many on it. I won’t go into detail here. In fact, There is a color matching roulette in PS that we often use. You can find Window-Extended Functions-kuler in the top menu bar of PS, which is the color roulette. Here are a few screenshots of the recommended combinations:

As shown in the figure: the pictures matched by each color wheel are the result of the overall color matching of the color wheel, so that everyone does not have to worry about how to match the color.

2. Common composition techniques for Taobao store poster design

In fact, for any poster, we have to think about the layout, think about where we should place products or copywriting, and then determine the structural positioning and carry out Page planning, searching for materials and elements, so that better results can be achieved during design.

3. Five tips you must know if your posters want to stand out

1. Create a poster atmosphere through festivals.

Plan holiday posters in advance and use the holiday atmosphere to design, so that when we design, we can basically use various holiday elements. For example, Christmas is more festive, and the elements can include Christmas The main color can be red for old people, gifts, deer, etc. You can also choose a series of Christmas elements such as Christmas trees, socks, hats, snowflakes, gifts, lanterns, etc. to combine the theme and store style for design. For example, Dragon Boat Festival: dragon boats, competitions, rice dumplings, leaves and a series of elements.

2. Create a poster atmosphere through scenes

First of all, the scene-type poster design looks very grand and artistic. Simply process the background and match the copywriting. Let’s show that for a good poster, copywriting accounts for 30%. It is very important to make scene-type poster copywriting

Typesetting

It must be integrated into the scene to make it look grand.

3. Create a poster atmosphere through theme design

Themed posters are more common, and the atmosphere created can easily make consumers excited. For example, our theme is

Midsummer

, then what can be associated with the theme are artistic conceptions such as blue sky, summer, green leaves, flowers, coolness, travel, etc. As long as the elements are determined, then Our scene is a blue sky with white clouds, and the elements are flowers and grass.

4. Create a poster atmosphere through color blocks and background color blocks

In fact, the combination of color blocks is

flat design

A technique that is also a design technique that became popular instantly. By using color blocks, shapes and other elements to compose the poster, the flat

expression technique

makes the picture more attractive. It presents a simple and clean feeling, which can focus more on the product. At the same time, the flat technique is also used more frequently in activities.

5. Create a poster atmosphere through three-dimensional artistic conception

Three-dimensional artistic conception poster design. Nowadays, many large stores are designing in this direction. It requires the designer’s material synthesis skills and imagination ability. The requirements are relatively high. Various design techniques emerge in endlessly, and of course, the requirements for design skills are extremely high.

Today, we will share it here. Poster copywriting, products and backgrounds are complementary to each other. Only by paying attention to the priority, size, color, Chinese and English, spacing, typesetting, color matching and background of the copywriting Integrated with some composition skills, I believe you can also achieve better results.

Composition skills in poster design_9 types of creative compositions in poster design

Composition skills, in addition to the contrast skills in the use of colors, need to be learned and mastered, and several contrast relationships need to be considered. Such as the contrast of thick and thin in composition techniques, the contrast of far and near in composition techniques, the contrast of density in composition techniques, the contrast of static and dynamic composition techniques, and the contrast of Chinese and Western composition techniques. Comparison of ancient and modern composition techniques, etc.

(1) Thickness contrast of composition techniques: The so-called thickness contrast refers to the colors used in the composition process and the style formed by the patterns composed of colors. In calligraphy and painting works, we We know that there are gongbi and freehand brushwork, or gongbi and freehand brushwork appear together in the same picture (like the Chinese painting master Qi Baishi's paintings of cabbage and grasshopper). This style is an expression technique often used in packaging composition. For this kind of thickness contrast, some are the contrast between the main pattern and the foil pattern; some are the contrast between the central pattern and the background pattern; some are as rough as the wind sweeping away the remaining clouds, while the other side is as exquisite as a gossamer; some use wild calligraphy to replace the pattern. , which can be seen anytime and anywhere in some wine and food packaging. This is the case with Missing Brand Dumplings and Rejoice Brand Shampoo.

(2) The contrast between far and near in composition techniques. In the composition of traditional Chinese landscape paintings, we pay attention to the near, middle and long shots. In the design of packaging pictures, based on the same principle, we should also distinguish between near, middle and far. The composition level of the picture. The so-called near refers to the most eye-catching part of the pattern in a picture, also called the first visual impact. This most eye-catching part is also the most important content to be expressed in the packaging pattern. For example, the earliest instant noodles packaging used by Shuanghui, the first What breaks into people's sight is the Shuanghui trademark on a blank background and the huge white "Shuanghui" characters for variety show on a dark red square background (i.e. close-up), followed by the smaller main characters "Braised Beef Noodles" in cursive script. (It should be said that the second line of sight, also called the middle shot), the third is the product photo describing the contents of the package (also called the third line of sight, bounded by the middle shot), and then the auxiliary corporate mascot slogan, Performance instructions, corporate logos, etc. This obvious sense of hierarchy is also called the three-step rule of vision. It takes into account people's habit of looking at a still life picture from top to bottom, from right to left, and at the same time highlights the most important expressions. the topic part. As a designer, when creating a picture, you should first understand the theme you want to appeal to, and create an atmosphere where stars support the moon and stand out from the crowd. As a result, the strong magnetic force of the image of our installation design tightly pulls the marketers' attention.

(3) Contrast between density and density in composition techniques: Speaking of contrast between density and density in composition techniques, this is very similar to the contrast between traditional and simplified colors used, and is also very similar to the flying white in Chinese painting, that is, the contrast between the density and density in the pattern. Where there is concentration, there must be diffusion. It is not advisable to concentrate everything or diffuse everything. It embodies a kind of coordination of density and density, with clear rhythm, tension and relaxation, showing emptiness. At the same time, the theme remains prominent. Recently, the author has seen a lot of packaging pattern designs. The entire picture is densely packed and colorful. From the background pattern to the theme pattern, it is all very heavy color expression, which makes people feel depressed and breathless. This not only fails to beautify Products, the purpose of promoting sales, on the contrary, makes people feel bored and lack appetite. This is caused by not grasping the contrast between density and density.

(4) Static and dynamic contrast in composition techniques: In a pattern, we often find this phenomenon, that is, an explosive pattern displayed in the background or surrounding the name of a packaging theme Or it may look careless, but in fact it is a few crazy thick lines deliberately daubed, or streamer-shaped English or patterns, etc., all of which show a "dynamic" feeling, while the theme name is dignified and steady with the big background It is light and calm. This scene is the contrast between stillness and movement. This kind of contrast avoids the gimmicky and too quiet rigidity of both designs. So the visual effect feels comfortable. In line with people's normal aesthetic psychology.

(5) Contrast between Chinese and Western in composition techniques: This kind of contrast often uses the combination of Western painting cartoon techniques and traditional Chinese techniques or the combination of Chinese sinology art and English in the packaging design.

And directly use realistic techniques to highlight Western photos or certain scenes on the packaging pattern. This form of expression is also a common reference method, which is used in children's products, women's socks, and clothing. Or often appear on the packaging of cosmetics.

(6) Comparison of composition techniques today: both foreign things are used for China and ancient things are used today. Especially in order to reflect a cultural taste, people often use ancient classic patterns in packaging design compositions. , calligraphy, characters, and patterns are used in current packaging, which is most clearly reflected in the packaging of wine. For example, the wine and Taibai wine in the picture of the Twelve Golden Hairpin Ladies in Dream of Red Mansions, as well as the Mid-Autumn Mooncakes and Black Lao Bao Peanuts in food, all reflect and explore the connotation from these aspects. In addition, there are some high-end gift boxes for cosmetics and daily necessities whose decorations and patterns are also grafted from classical culture. This can give people a sense of antiqueness, elegance and inner pursuit or a certain aspect of comfort. So it is very popular with consumers.