The most common mistake made by agricultural products enterprises is to make the image too vulgar, but in fact, the soil is not terrible, and the terrible thing is that the soil has no taste.
Modern people pursue being close to nature, especially their favorite original ecological artistic conception without competition. Therefore, as far as the brand image of agricultural products is concerned, the best direction of "earth" is to put on a set of original ecological coats on the external beauty-authentic, authentic and authentic. However, how to make the processing, design and style have a little personality and kindness on this original coat is the focus of design work!
The second style: regional characteristic culture
Consumers sometimes don't understand the essence of products, which needs the help of packaging design and brand endorsement, which is ignored by many agricultural products enterprises. So it is well-deserved to turn agricultural products into "cultural people" with stories. The distinctive regional characteristics of characteristic agricultural products need to pay attention to the excavation of regional characteristics and culture in image building. Brand endorsement should conform to consumers' consumption psychology of pursuing high-grade culture, at the same time, it should fully interpret the cultural connotation of products and integrate with packaging, thus highlighting the cultural atmosphere of brands.
The third style: fashion
No one stipulates that agricultural products must be rustic and original. Nowadays, the homogenization of product packaging design style is becoming more and more serious, and the design combined with fashion style will be accepted by more consumers. At the same time, it is prominent in many homogeneous products, which is also a common method in brand image building of many agricultural products in China in recent years.
This style is bold and subverts the traditional image of agricultural products. However, due to the change of domestic consumers' concept and other factors, there is also a big market. Agricultural products also need fashion. With the younger consumers of agricultural products, this style is the only way to build a good and popular brand.
The fourth style: fun.
At present, many agricultural products eventually move towards the road of fast-moving food, or take the e-commerce platform from traditional channels, facing more fashionable young groups. Therefore, in packaging design, we need to seek interesting packaging design to break through according to our own preferences and the characteristics of our products.