Snow Beer refers to China Resources Breweries Co., Ltd. and its brand beer products. The company was founded in 1994 and is a national beer manufacturer and distributor. A professional beer company whose shareholders are China Resources Enterprise Co., Ltd. and SABMiller. Let’s take a look at how the Snow Beer brand developed?

Brand History

In 1994, at a product evaluation meeting gathered by Chinese beer authorities, a new product defeated all the old brands in China. Beer took first place. The beer was named "Snow Beer" because of its rich foam, white as snow, and long-lasting fragrance like flowers.

In 2002, China Resources Snow Beer (China) Co., Ltd. made every effort to build Snow Beer into a national brand. Snow Beer has always been deeply loved by the country for its fresh, light taste and enterprising, challenging and innovative brand personality. Widely loved by consumers, it has become the favorite beer brand among contemporary young people.

On December 6, 2005, Beijing Famous Brand Assets Appraisal Co., Ltd. held the "2005 China's Most Valuable Brand Conference". Snow Beer participated in the competition for the first time, and with a brand value of 8.816 billion yuan, it became China's fastest growing brand. The fastest national brand.

On December 5, 2006, the "Snowflake" brand was rated as the most valuable brand in China in 2006, with a brand value of 11.185 billion yuan.

In September 2007, the Trademark Office of the State Administration for Industry and Commerce recognized the "Xuehua" trademark as a "well-known trademark in China".

On December 5, 2007, the Snowflake brand was rated as the most valuable brand in China in 2007, with a brand value of 13.658 billion yuan.

On December 1, 2008, the Snowflake brand was rated as the most valuable brand in China in 2008, with a brand value of 15.309 billion yuan.

On December 2, 2009, the Snowflake brand was rated as the most valuable brand in China in 2009, with a brand value of 15.743 billion yuan.

On June 28, 2010, the World Brand Laboratory released the 2010 "China's 500 Most Valuable Brands Ranking". The brand value of "Snowflake" beer jumped to RMB 37.726 billion, and it was successfully selected into the "2010 China's 500 Most Valuable Brands". The most valuable brand?, ranked 30th.

In June 2011, in the "2011 China's Most Valuable Brands Ranking" released at the 2011 (8th) World Brand Conference and China's 500 Most Valuable Brands Conference, Snow Beer ranked first Ranked 29th with a value of 46.368 billion.

In December 2011, China Resources Snow Beer ranked 12th in the World Brand Laboratory’s 2011 (8th) Chinese Brand Annual Awards. China Resources Snow Beer ranks first in the beer industry.

In June 2013, the World Brand Lab (WorldBrandLab) released the 2013 (10th) "China's 500 Most Valuable Brands" ranking list in Beijing. Snowflake is on the list again, ranking 28th among all brands, with a brand value of 73.536 billion yuan. (28th in 2012, 59.675 billion yuan).

On March 22, 2014, the China Industry and Enterprise Information Release Center under the National Bureau of Statistics held a press conference to announce the statistical results of product sales in the Chinese market in 2013. China Resources Snow continued to retain the title of beer with an annual sales volume of 11.72 million tons. The company ranked first in sales volume, and Snow Beer brand continued to rank first with sales volume of 10.62 million tons. It also won the title of the most trusted brand among consumers in 2013.

On April 23, 2014, the China Beer Annual Summit and the 2013 China’s Top Ten Beer Brands Conference were held grandly in Beijing. Snow Beer stood out from many Chinese and foreign beer brands and ranked high in the 2013 China Beer Industry Ranked first among the top ten best-selling brands, and won the honorary title of "China's Top Ten Beer Brands in 2013".

Brand value

On December 6, 2005, Beijing Famous Brand Assets Appraisal Co., Ltd. held the "2005 China's Most Valuable Brand Conference". Snow Beer participated in the evaluation for the first time, with a score of 88.16 With a brand value of 100 million yuan, it has become the fastest growing national brand in China.

On December 5, 2006, the "Snowflake" brand was rated as the most valuable brand in China in 2006, with a brand value of 11.185 billion yuan. On December 5, 2007, the Snowflake brand was rated as the most valuable brand in China in 2007, with a brand value of 13.658 billion yuan.

On December 1, 2008, the "Snowflake" brand was rated as the most valuable brand in China in 2008, with a brand value of 15.309 billion yuan.

On December 2, 2009, the "Snowflake" brand was rated as the most valuable brand in China in 2009, with a brand value of 15.743 billion yuan.

On June 28, 2010, the World Brand Laboratory released the 2010 "China's 500 Most Valuable Brands Ranking". The brand value of Snow Beer jumped to RMB 37.726 billion, and it was successfully selected into the 2010 China 500 Most Valuable Brands?, ranked 30th.

In June 2011, in the "2011 China's Most Valuable Brands Ranking" released at the 2011 (8th) World Brand Conference and China's 500 Most Valuable Brands Conference, Snow Beer Ranked 29th with a value of 46.368 billion.

In December 2011, China Resources Snow Beer ranked 12th in the World Brand Laboratory’s 2011 (8th) Chinese Brand Annual Awards. China Resources Snow Beer ranks first in the beer industry.

In June 2013, WorldBrandLab released the 2013 (10th) "China's 500 Most Valuable Brands" ranking list in Beijing. Snowflake is on the list again, ranking 28th among all brands, with a brand value of 73.536 billion yuan. (28th in 2012, 59.675 billion yuan).