With the great increase of people's applications for trademarks, and the applications for trademark registration have already exceeded 1 million, many enterprises, institutions and individual industrial and commercial owners have a large number of idle trademarks, so the trade of trademark transfer has gradually become active. There is a game between ideal and reality in buying and selling for everyone's economic interests, which promotes the smooth success of buying and selling transactions and makes everyone less detours and less losses. The following are some points for attention in the process of trademark trading summarized by Bajie Xiaobian.
1. From the relationship between supply and demand, supply exceeds demand
At present, the promotion of trademark trading is basically carried out through agency companies and some trading websites, but the asymmetry of information also causes the buyers and sellers to miss each other. Generally speaking, the seller restricts the trademark waiting for trading more than the buyer's demand, so it is particularly important to find buyers in trademark trading for two reasons: the direct registration cost is lower than the cost of purchasing trademarks, and the second information is asymmetric, so many buyers cannot.
2. In terms of trademark value, sellers need to rationally evaluate
The buyers and sellers are troubled by unrealistic ideals, and some of them can't make a deal yet. Specifically, they can be described in two words: ignorant and conceited. Many sellers always call the price unrealistically, and they always don't take it seriously or care about it. They fail to rationally evaluate the value of their trademarks. Some people just attribute the trademarks to names but ignore that the trademark value is more generated in the perennial operation and promotion of enterprises. It is closely related to the reputation of an enterprise, otherwise the trademark is worthless like a piece of waste paper.
3. From the perspective of the stability of trademark law, both buyers and sellers need to communicate with each other.
if a trademark is not used for a long time, it will be registered by them. For a trademark that has been stopped for three consecutive years, the Trademark Office may order it to correct or cancel its registered trademark within a time limit. Therefore, in trademark transactions, buyers and sellers must have common sense, be normal and talk well, and cannot break through each other's marginal tolerance. Otherwise, not only the transaction is difficult to reach, but also the other party will start the revocation procedure to make the trademark lose its rights. In the revocation procedure, the seller will also spend money.
4. There are hidden dangers in the transaction procedures
What are the risks in the trademark transaction? When changing the owner of a trademark, the conventional practice is for both parties to sign or seal the trademark notarially and then go through the transfer formalities at the Trademark Office. There are many security risks, such as one trademark with two buyers or the seller revoking the transfer on the way, and even the buyers don't pay. Therefore, it is necessary to be cautious when trading trademarks, and the buyers and sellers should be honest and trustworthy, strengthen their personal risk awareness, make rational evaluation, and have a good talk with each other, so as to finally achieve satisfactory results for both parties.
Have you learned a lot from the above knowledge summarized by Bajie Xiaobian? Because every idle trademark can be traded, there are many precautions in this process, so everyone needs to be impressed when trading trademarks. Bajie's 25th class clothing, shoes and hats trademark transfer is hot. Recommended trademark name: Yingting Yingting trademark registration number: 19522594 Yingting trademark scope of use: shoes (clothes on feet), hats, socks, gloves (clothing), scarves, belts (for clothing), wedding dresses, trousers, clothing, finished clothes, clothing, clothing, clothing.