The long period of trademark registration has always been a long-standing problem. In recent years, the number of trademark registrations has increased by spurt, and it is increasingly difficult for enterprises to register a desirable trademark. Faced with difficulties in trademark registration, most enterprises will choose trademark transfer to solve trademark problems for enterprises quickly and effectively. What is the reason why trademark registration has a long history? Below, I will list several reasons that may lead to the long time of trademark registration. The culprit? : 1, the success rate is getting lower and lower.

As mentioned above, at present, the number of trademark registrations is close to10 million, which has reached a peak of trademark registration. Faced with a series of rules and regulations of trademark registration, there are fewer and fewer common words that can be used for trademark registration, and there are restrictions that trademarks cannot be repeated and similar. It is inevitable that the success rate of trademark registration will decrease in the future. The reduction of success rate means that enterprises must spend a lot of time and cost on trademark registration, and the indirect economic losses are immeasurable.

2. The time period is too long

According to the new Trademark Law implemented in 20 14, the trademark registration cycle takes 13 months from the application for trademark registration to the issuance of certificates. The one-year cycle makes enterprises often ignore the strategic layout of trademarks in their development layout, and products come out before trademarks. When products are recognized by consumers, they often face the embarrassment of trademark ownership litigation. The nearest? Wechat? Trademark case, famous? ipad？ Trademark cases are vivid lessons.

3. The review is complex.

The reason for the long time of trademark registration is inseparable from the trademark examination work of the Trademark Office. Trademark review is divided into formal review and substantive review. In addition, trademarks are divided into 45 categories, and each category has 10-50 subcategories. When examining whether trademarks are similar, the Trademark Office needs to face the whole complex market, from the product itself to the major companies. Therefore, the examination of the Trademark Office must spend a lot of time in the examination stage to ensure the success rate of trademark registration.

4. Rejection and review

Trademarks that have been preliminarily examined and approved by the Trademark Office shall be subject to review procedures. Once rejected, according to the provisions of the Trademark Law, the trademark applicant may file a rejection review with the State Trademark Review and Adjudication Board within 15 days after receiving the rejection notice, and the waiting period for rejection review exceeds 1 year. To reduce the rejection of trademark registration, you can entrust a formal and reliable intellectual property organization to conduct trademark inquiry before registration, investigate the risks of trademark registration, and minimize the risks, which is of great benefit to reducing the time of trademark registration.

5. Objection and reply

After the State Trademark Office approves a registered trademark, the trademark will enter a three-month announcement period. During the announcement period, any individual or company may raise objections to the Trademark Office. Within 30 days after receiving the trademark objection, the individual or enterprise may authorize the entrusted trademark agency to send the objection defense materials to the Trademark Office, and the ruling of the defense materials will take 3-4 months.

There is no solution to the situation that the trademark registration time is long and the number of available trademark registration words will be less and less. The difficulty of trademark registration will also get into trouble with the passage of time and the increase of trademark registration. The Trademark Office not only undertakes a series of responsibilities such as trademark quality monitoring, trademark case handling and trademark exclusive right protection, but also needs to open up a sunshine avenue on the road of trademark registration.

At present, the Trademark Office strongly advocates the transfer of idle trademarks, which is an important measure to alleviate the shortage of trademark registration resources. Revitalize the idle trademark resources in the market, form recycling, and let each trademark play its maximum value in the market. Since 12, Intellectual Property Group has been focusing on trademark transfer, contributing to the revitalization of idle trademark business, and is currently the largest trademark trading platform. Trademark transfer, find Bajie!

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