Affiliated companies of Pinduoduo applied for the Jiandao Dao trademark, which may be due to the influence of the TV series. In the TV series The Son-in-law, Ning Yi adopted the form of Jiudao Dao, and then Pinduoduo registered Jiandao Dao. 's trademark. Judging from this time relationship, Pinduoduo’s application for the trademark of Pinduoduo should have been influenced by the TV series. For Pinduoduo, registering a trademark is of great benefit. It is conducive to the company's brand building and is more conducive to people's memory. 1. Trademarks are conducive to corporate brand building.

Brand building: Owning a trademark in advance means that you can publicize and promote it faster without having to worry about problems such as trademark rejection, which will lead to wasted publicity and promotion. At the beginning of product creative design, you must be prepared to register a trademark in advance. 2. Register a trademark as early as possible.

If you are not prepared in advance, it is very easy to be registered by others. There are already countless examples of registered registration in the market. For example, the well-known brands like "Didi" and "Hitea" were all forced to change their names due to trademark squatting. Not only did the early brand promotion efforts go to waste, but it also brought great economic losses to the company. Therefore, companies can apply for registered trademarks in advance before their products are released. At this time, it is recommended to entrust a professional agency to do a preliminary check for duplicates and check whether there are identical or similar trademarks to avoid being rejected later due to similar trademarks. It is a needless waste of manpower, material resources, and financial resources, and more importantly, it is impossible to obtain trademark protection in a timely manner. 3. The trademark should be easy to remember.

When users apply for domain names, they will choose domain names that are easy to remember and can reflect their own characteristics, or even related to the goods or services they provide. Therefore, domain names have an advertising function to a large extent. Therefore, trademark registration plays a great role for an enterprise. It is not only beneficial to the company's brand building, but also helps users remember the product. However, in order to prevent trademark squatting, it is still necessary to register your own trademark as early as possible.