The rainbow-like logo is from The North Face brand.

The North Face is a famous American outdoor brand. Founded in 1966, it is an important member of the American listed company VF Group. It is headquartered in California, USA, and has obtained LEED Platinum certification. The energy-saving and environmentally friendly industrial park is dedicated to providing professional equipment for every harsh adventure of outdoor athletes.

As today’s leading global outdoor sports brand, The North Face helps the world explore and challenge the limits of human potential with products that have been tested and explored by athletes and adapted to various outdoor needs; at the same time, , the brand has always been committed to protecting the outdoor environment and minimizing the impact of humans on the natural environment through various sustainable development projects. Its products are sold in quality specialty sports retail stores around the world.

The origin of The North Face:

In 1966, Doug Tompkins founded a store specializing in skis, backpacks and mail order in the North Beach area of ??San Francisco. The business's small retail store, The North Face, is located at 308 Columbus Avenue, California. The Grateful Dead even made a special trip to perform at the store on its opening day.

The image source of "The North Face" Logo is Half Dome, a mountain from Yosemite National Park in California, USA. Its name comes from the coldest place on the mountain. , the most difficult north slope to climb.

In 1968, Doug Tompkins established The North Face's mission statement: "Make the best products in the world" and "Bring the custom back" (Translation: "Produce the best outdoor products in the world" and “have repeat customers”). This declaration has also become the source and motivation for everything The North Face will do in the future.

Reference for the above content: Baidu Encyclopedia-Lesface