1. Arrange an attractive live broadcast room.
The layout of the live broadcast room is simple and elegant, not messy or fancy. Newbies to live broadcasting are advised to use shelves/containers and place products neatly. Since they are not internet celebrities, they should highlight the people carrying the goods.
2. Eye-catching live broadcast cover and title, unified live broadcast time
Configure eye-catching live broadcast cover and title to attract fans' attention. The best prime live broadcast time is 17:00-23:00.
If you plan to live broadcast for a long time, it is recommended to set a unified time. The account should indicate the fixed live broadcast time and duration in advance to form a stable pattern, so that fans will live broadcast on time at the same time every day and cultivate loyal customers. .
3. Start broadcasting for 1-3 hours and release pre-heating videos
The main source of traffic in the live broadcast room is video recommendation, so videos and live broadcasts must be combined to achieve better results. Increase live broadcast popularity. Post the video 1-3 hours before the live broadcast. After posting, choose the live broadcast time based on the popularity of the video.
4. Use the live broadcast room function to increase the popularity of the live broadcast
(1) Countdown to grab red envelopes
During the broadcast, tell the audience that you want to send red envelopes, and set up to grab red envelopes Countdown to increase the user's stay time in the live broadcast room.
(2) Live broadcast pk
It is difficult for novice anchors to quickly accumulate popularity in the early stage, so they should try their best to compete with more popular live broadcasts. If the live broadcast content is interesting enough, the pk method can be effective. Help yourself attract the audience of the other party's live broadcast room to enter your own live broadcast room.
(3) Portal gifts
Portal gifts can allow viewers from all over the world to quickly gather into the live broadcast room.
5. Prepare gifts for fans who have priority to enter the live broadcast room
Before the broadcast starts, notify fans in advance of the start of the broadcast, or prepare small gifts for fans who have priority to enter the live broadcast room, which can increase the number of fans of positivity. After the broadcast starts, share the live broadcast room as soon as possible so that more friends can enter the live broadcast room immediately.
6. Live speaking skills
Many people don’t know what to say during a live broadcast, and their minds go blank. It takes a while to adapt and enter the live broadcast state. This state It will lead to the loss of user groups.
In live broadcasts, anchors often need to use words to complete fans and conversions. There are following words, question and answer words, chasing orders, and ending words. These words can all be used. Help anchors control the rhythm of live broadcasts.
For example, words such as "Buy Shopping desire, etc.
7. Timely review after downloading
After each live broadcast, a timely review of the live broadcast must be carried out. This is also the last link in the Douyin live broadcast tutorial. Summarize the advantages of this live broadcast and areas for improvement in a timely manner, and be fully prepared for the next live broadcast.
In order to find and solve problems during the fast-paced live broadcast, review after the live broadcast is Li Jiaqi’s most important task every day after the live broadcast. “Only when problems with the product are discovered during the review can we avoid using it in the future.”
Post-broadcast review at least includes live broadcast data analysis, user activity, follower conversion rate in the live broadcast room, adjustments and improvements, etc.